A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
5 stats about marketing to Baby Boomers.
Remember Baby Boomers? The behemoth cohort, and their spending power, is being ignored while marketers obsess over Millennials. With a median household income of $40,581, Millennials earn 20 percent l … Read more
Weekly Recap – July 14, 2017
The more you know, the more likely you are to buy. Discover the role of education in purchase decisions. What’s the average attention span of consumers? When it comes to email, it’s longer than you mi … Read more
Gen Z: Marketing solutions for the next largest generation [data].
In three years, Generation Z (also known as Gen We), or those born after 1996 will account for one-third of the U.S. population. While the general public might be tempted to lump them in with Millenni … Read more
Write better meta descriptions and improve CTR [with cute animals].
Credit: Just Wow Me [Youtube] Personally, I dread writing meta descriptions. I really do. So to make the process easier, I included several priceless animals for your viewing pleasure. You’re welcome. … Read more
Weekly Recap – July 7, 2017
How did you celebrate Social Media Day? Maybe you made your own Geofilter on Snapchat or organized your new Instagram Archive. Starburst graphic not working hard enough to create urgency? Act now! to … Read more
Women choose strong over skinny.
My college-aged nieces regularly post goofy selfies. Some might say unflattering. Eyes crossed, hair wild, tongues lolling. Anything goes. Their friends respond in kind. #photoshopmenot. We celebrated … Read more
Healthcare Checkup – July 2017
From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enoug … Read more
Weekly Recap – June 30, 2017
Do your statistics have photos? They should, if you want more views. Facebook. When it comes to ads, you could probably give yourself a boost. Or go all out and spend $100 thousand on your ads, it’s p … Read more
7 ways you can write better blog titles.
If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you … Read more
Moms use social media to talk health coverage.
Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience. Torn between two brands? Post it. Kid matriculated to middle school? Share … Read more
