Trends

Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few h … Read article

Impulsive buyers may seem like a marketer’s dream. They see. They want. They buy. Forget research. Skip the comparison shopping. No need to entice them with remarketing content. Theirs is more of a bu … Read article

Highlights here on how Hurricane Harvey is bringing out the best in healthcare workers, brands and doctors. Plus new healthcare social media insights, Ad Block strategies, and telltale signs of websit … Read article

Photo credit: Rick Wilking, Reuters A man and his dog wade through the Hurricane Harvey floodwaters in Houston. After Hurricane Katrina swept through New Orleans, Tide’s Loads of Hope program rolled i … Read article

In the world of healthcare marketing, we all know that doctors are an important part of the market mix. But while your Patient Experience Department is all abuzz about patient-centered care and improv … Read article

What do Lyft and Taco Bell have in common? Late-night customers. The ride-hailing company and fast food chain put passenger and diner together after months of informal research.  Introducing “Tac … Read article

Time is not kind to websites. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Your organization may shift focus, launch new pro … Read article

Vasectomy is more effective, cheaper and safer than female sterilization. That’s why it’s the preferred choice for birth control in many countries like Canada and the U.K. But not the U.S. In fact, fe … Read article

Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. This according to a study published at ScienceDaily.com. Researchers considered 78 peer-reviewed advertising studi … Read article

Marketers make ads. Ad blocking software blocks ads. There’s a reasonable assumption that we wouldn’t like each other. Thankfully, there’s hope. While ad blocking is becoming more popular, the facts o … Read article