Redeeming Qualities What’s your type? When it comes to redeeming benefits points, there are three dominant consumer types, according to recent Forrester Research. Meet the Hoarding Heroes, Savvy Spend … Read more

More important than you thought. Most employees dream of their office adopting modernized policies and workspace. I mean, don’t you want a work environment you feel creatively motivated in? Well execu … Read more

Social Proof What keeps CMOs up at night? Measuring the impact of social media for one, per a recent Forrester survey. Half of the marketers surveyed rank “difficulty proving the value of social withi … Read more

In 2015, Reese Witherspoon was one of many recipients of Glamour’s Women of the Year award. In her acceptance speech, Witherspoon talked about the production company she founded and said she recognize … Read more

Raters Gonna Rate When the rater becomes the rated. Passengers have long been able to rate Uber drivers on a star system, with low-rated drivers being subject to being permanently parked. Documents ob … Read more

Chances are your favorite company has some advertising campaigns which make you think, “Wow, I wish I could have been part of that.” Well, experiential-based marketing allows the customers to be part … Read more

Grilling season is upon us. Cue the backyard barbecues, smell of burgers in the neighborhood and hordes of hungry people in line at your local meat counter. Or… maybe scratch that last part. For years … Read more

Mobile Inclined Gen Z is mobile-centric and unlikely to change. Smartphone use accounts for 62% of the young generation’s total screen time, compared to 41% of adults’ total time, according to an eMar … Read more

Have you ever watched a scary movie on mute? It’s not quite as scary anymore. Music is often used in TV and film as a way to set the mood for a scene. The same thing can be said for marketing. The mus … Read more

Gen We packs the creativity, and they’re using it to revolutionize everyday tasks like their scheduling, outfit choices and home décor. Their planners are becoming photo-ops of colorful, bullet-journa … Read more