Nurses stand at the frontlines of patient care. They track symptoms, communicate with doctors, monitor progress and administer personalized treatment. And because they spend so much time with both patients and families, they’re known to provide more than medical treatment … Read article
When you hear the word creativity, what do you think? Art, drama, music, creative writing, etc.? Gen We would like everyone to know that while these are creative vehicles, they are not the only ones. At the May 2018 Iconosphere conference, … Read article
More people are shopping online. And people who shop online are shifting more purchases online. This surprises no one. What was once clandestine consumption, is now smiling at us from the Amazon Prime boxes that pepper every other porch on the … Read article
So many conferences, so little time? Get our key takeaways from three healthcare and marketing conferences we attended this month, and highlights from the AHA Annual Meeting. Plus barbershop medicine and tax preparation in waiting rooms – two innovative examples … Read article
BIRMINGHAM, Mich., May 25, 2018 — Brogan & Partners has been recognized with two gold and two bronze Aster Awards for its work with Covenant HealthCare, Delta Dental of Michigan and HAP. Brogan Creative Director Laurie Hix made the announcement. … Read article
This year’s Healthcare Marketing & Physician Strategies Summit got me thinking—a lot. But the true test of a learning experience is whether one is moved from inspiration to practice. Sharing or socializing learnings is another key indicator of value—particularly if … Read article
“Be brave in this new world,” proposed Kate Muhl, CEB Iconoculture’s Principal Advisor to a room full of brand strategists and advertisers. This quickly became the theme for the two-day Iconosphere 2018 conference that dove deep into consumer and generational … Read article
Aka (/mish pim/) or Michigan Society for Healthcare Planning and Marketing, which is of course, the Michigan counterpart to SHSMD, aka (/shish med/), or Society for Healthcare Strategy and Market Development. It’s taken me a couple decades to get that … Read article
Night owl. Nocturnal. Insomniac. Maybe you know one, or maybe you are one. While the idea of forgoing sleep to read another chapter or watch another episode is nothing new, consumers’ options are. We’re no longer limited to talk shows … Read article
Hypertension threatens about one in three adults in the U.S. Black men are particularly vulnerable and underrepresented in traditional studies. So, to reach this at-risk population, researchers went the nontraditional route, outside of doctors’ offices and pharmacies and into barbershops. Healthcare … Read article
Uber Health and Apple Health Records are easing the way for patients. While cryptocurrencies and Weight Watchers are making critics nervous. But no nerves for Zuckerberg, whose calm & cool reaped high crisis PR ratings. VITAMIN B & P Docs help … Read article
