At one time, brands could gain consumer loyalty based on the quality and price of their product. But increased skepticism and competition are making it increasingly harder for brands to win faithful fans, according to CEB Iconoculture research. Consumers say … Read article
Borrowing bits and pieces from other cultures for marketing purposes can be hazardous to a brand’s health. Companies such as Victoria Secret have been under fire of late for cultural appropriation for their fashion show outfits that clearly display a misrepresentation … Read article
Featuring a nurse in your new ad campaign may just break through. As would sponsoring a wellness festival. Baking and board games resonate creatively with Gen We. And from Gen We to Matures, people are dropping mobile e-shopping. Check up … Read article
Coachella is synonymous with popular music, celebrity, style and excess. (In sum, Beyonce headlined this year backed by more than a hundred musicians and dancers, with special appearances by Destiny’s Child, Solange and Jay-Z.) The weeklong Boho fest is many … Read article
Nurses stand at the frontlines of patient care. They track symptoms, communicate with doctors, monitor progress and administer personalized treatment. And because they spend so much time with both patients and families, they’re known to provide more than medical treatment … Read article
When you hear the word creativity, what do you think? Art, drama, music, creative writing, etc.? Gen We would like everyone to know that while these are creative vehicles, they are not the only ones. At the May 2018 Iconosphere conference, … Read article
More people are shopping online. And people who shop online are shifting more purchases online. This surprises no one. What was once clandestine consumption, is now smiling at us from the Amazon Prime boxes that pepper every other porch on the … Read article
So many conferences, so little time? Get our key takeaways from three healthcare and marketing conferences we attended this month, and highlights from the AHA Annual Meeting. Plus barbershop medicine and tax preparation in waiting rooms – two innovative examples … Read article
BIRMINGHAM, Mich., May 25, 2018 — Brogan & Partners has been recognized with two gold and two bronze Aster Awards for its work with Covenant HealthCare, Delta Dental of Michigan and HAP. Brogan Creative Director Laurie Hix made the announcement. … Read article
This year’s Healthcare Marketing & Physician Strategies Summit got me thinking—a lot. But the true test of a learning experience is whether one is moved from inspiration to practice. Sharing or socializing learnings is another key indicator of value—particularly if … Read article
“Be brave in this new world,” proposed Kate Muhl, CEB Iconoculture’s Principal Advisor to a room full of brand strategists and advertisers. This quickly became the theme for the two-day Iconosphere 2018 conference that dove deep into consumer and generational … Read article
