The weather may have been mostly grey, but the Seattle SHSMD conference illuminated us four Brogan healthcare marketers in so many ways! Here are our 9 key takeaways: “Do more of what makes you happy.” says Johnny Earle, of Johnny Cupcakes, … Read article
Google. It serves our every search. Indulges our every inquiry. And even follows us where we go (on the internet of course). It even crawls brands’ sites and the content they produce: blogs, whitepapers, articles, webpages, websites, etc. so that … Read article
Are you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver? Or one for National Rehabilitation Awareness Week that will melt your heart? Check up on this and why Alexa … Read article
Imagine watching the Emmy’s red carpet and seeing a computer determine the best and worst dressed instead of your favorite fashion critic. Imagine waking up and using AI (instead of your best friend) to help you pick your outfit for … Read article
“When you pity people who are sick, you take away their power.” This from a wise-beyond-her-years cystic fibrosis patient, Claire Wineland, with her proclamation that we need to change the way we treat sick people. She should know, as she … Read article
You turn on your car radio, and an announcer is shouting that you can “Buy one, get one free!” And he’s not talking about sandals or smartphones. He’s talking about cosmetic surgery procedures — facelifts, tummy tucks, and breast augmentation. If, … Read article
I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surprised when the … Read article
Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning multi-cultural audiences? Taking advantage of Instagram Stories? Thinking … Read article
The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will be. By … Read article
My Eastern European dad believed that garlic cured pretty much all of what might ail you. At the first sign of a cold, he’d peel a garlic clove and scrape it liberally across a slice of toast. The balance of the … Read article
BIRMINGHAM, Mich., Aug. 22, 2018—Brogan & Partners President Ellyn Davidson today announced two promotions in Account Service and a new hire in the agency’s Creative Department. Ypsilanti resident Ashlen Olive and Kelly Vivian of Bloomfield Hills are being promoted to … Read article
BIRMINGHAM, Mich., Aug. 20, 2018—Crain’s Detroit Business has named Brogan & Partners among the state’s 2018 Coolest Places to Work. Winners are selected based on employee submissions. “Our mission isn’t to create great advertising; great advertising is a product of … Read article