We all know the feeling: you get to the end of the day and realize you’ve accomplished about half of what you were planning to do. Or less. Maybe you procrastinated, or maybe you just couldn’t focus. No matter what … Read article
It’s no secret that America has a weight problem. More than one third of adults have obesity, and nearly one in five kids are grossly overweight. So, what’s wrong with Weight Watchers marketing to teens? Earlier this year, the weight loss … Read article
Bitcoin. Ethereum. Ripple. No, these aren’t random words. These are just three of the hundreds of cryptocurrencies circling the web. What is a cryptocurrency, you ask? And what do marketers really need to know about them? First, a cryptocurrency is … Read article
Marketing and advertising have become increasingly automated over the past ten years, especially in the digital space. You can find any number of companies and software programs that will help you implement elaborate email campaigns, for example, or place programmatic … Read article
Cost and access aren’t the only barriers preventing patients from getting medical treatment. Around 3.6 million Americans—or one-third of all patients—miss medical appointments because they don’t have reliable transportation, according to Uber Health. The National Patient Advocate Foundation (NPAF) refers to … Read article
Touchpoint Analysis, virtual hospitals, and at-home testing keep healthcare accessibility at the forefront. March Madness and influencer marketing insight. Topped off by endearing children hospital videos – led by their biggest stars. VITAMIN B & P Are you in touch with … Read article
Once known as a figment of the future, Augmented Reality (AR) is now one of the most promising digital technologies of the present. It’s made a splash in the entertainment, retail and education industries, and now it’s taking the healthcare … Read article
Healthcare has increasingly become more accessible for patients in their own home. With services like telehealth and health portals, patients no longer have to sit in waiting rooms exposing themselves and others to germs as they receive doctor recommendations, access … Read article
Sorry, we can’t help you out with your NCAA basketball bracket – you’ll have to guess those stats for yourself. But we do have some data on who’s spending the big bucks on marketing for the tournament. The NCAA Basketball Tournament … Read article
“I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops.” While that principle of influencer marketing is still prevalent, this marketing tactic has grown more complex. It is now more than just … Read article
Is your hospital or healthcare organization talking about “Touchpoints”? Maybe you’ve even been asked to measure Touchpoints – and admittedly felt a little caught off guard? The first step to analyzing Touchpoints is understanding what a Touchpoint is. Wikipedia defines … Read article
Email marketing? It may not sound like the coolest form of marketing. I mean, it’s not a series of TV spots that the whole world will see. It’s not a digital ad that will follow people from website to website. It’s … Read article