A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Facebook releases a savvier search engine.
At Facebook HQ today, founder and CEO Mark Zuckerberg announced the new and improved search engine tool “Graph Search” for Facebook. This tool allows you to search for particular information wit … Read more
Marketing to women that connects, example 11: Proctor & Gamble.
How well does Proctor & Gamble understand how to market to women? They invented the Soap Opera. P & G has always been out in front scouring for new products and new ways to help a woman keep h … Read more
Marketing to women, marketing to men—the yin and the yang.
There will always be those woman-only products that you can market without giving men a second thought: maxi-pads, push-up bras, remedies for PMS, etc. Similarly, some products can be mark … Read more
Marketing to women that connects, example 10: Nike.
When it comes to award-winning marketing to women creative, Nike has just been doing it right for decades. When I was a young copywriter I would study my award books like textbooks. I took notes on th … Read more
Honda’s Fit She’s doesn’t fit me.
Here’s a fascinating, female-driven development in the car world: features that prevent wrinkles (in skin, not clothes, though a car that magically keeps your clothes from crinkling would be a great f … Read more
Top 8 Pinterest board categories for hospitals.
Pinterest, the virtual online pin board, seems to be the most recent trend that is starting to catch on in the healthcare world. It’s so new that even the trendsetters – Mayo Clinic, Children’s Hospit … Read more
Innovative healthcare marketing example # 15.
When you think of “Centers of Excellence”, what comes to mind? I’d guess maybe highest quality. The best of the best. Specialized. Prestigious reputation. Esteem. That’s why when I heard Walmart was o … Read more
Marketing to women that connects, example 9: Dove.
Some marketing goes beyond building brand awareness, but builds something more: a bridge to change the culture in which we live. The Real Beauty Dove Campaign did exactly that. They took a brand that … Read more
Marketing to women that connects, example 8: Evian.
Evian has tapped into a brilliant and creative campaign that is a great example of marketing to women that engages online. The brainchild: babies. Now early in my career, I learned if you really want … Read more
Innovative healthcare marketing example #14.
Music heals the body and soul. Which is why I think Mount Sinai Hospital Chicago’s new “Sounds of Sinai” fundraising innovation is really cool. It’s also cool that anyone can participate. You simply u … Read more
