A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
The recipe for a wonderfilled campaign: Oreo.
I was in awe the first time I saw Oreo’s Wonderfilled TV spot. Its happy melody and charming lyrics brought me back to my Oreo-filled childhood. The brand created a Wonderfilled Anthem that sets … Read more
The Week In Review – July 5th, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
The week in review – June 24th, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
The great American comeback of mompopolies.
Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in. My father owned two stores and sold to Rite Aid in 1999. … Read more
Are you collaboratively consuming right now?
Selling furniture on Craigslist. Watching a movie on Netflix. Listening to Spotify at work. These simple, everyday activities are all part of something extraordinary – collaborative consumption. Colla … Read more
Marketing to women that connects, example 15: Booking.com.
When it comes to travel, women are in the driver’s seat. Whether by air, land or cruise ship, for business or pleasure, women are doing the research, planning, booking and most likely packing. … Read more
The week in review – June 17th, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
How Heroic Design can make the world a better place.
“You must be the change you want to see in the world.” This is one of my favorite quotes from Mahatma Gandi. For most of us, it is easier said than done, unless you are one of the people … Read more
The week in review – June 10, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Marketing to women that connects, example 14: MasterCard.
The MasterCard company website says their target audience is consumers. Every one. But we know that women make 85% of all consumer purchases. They are the shoppers swiping their MasterCard in stores a … Read more
