Best Behavior A crisis can bring out the best in brands. Take Trader Joe’s. Beginning as early as last week, the grocer implemented changes to protect employees and customers from COVID-19. They reduc … Read more

So, Mix-A-Lot Social distancing is disrupting media consumption, prompting brands reconsider their ad mix. Digital channels are getting a bump short-term in the U.S. in response to the pandemic, per F … Read more

Viral Behavior The coronavirus is changing consumer behavior in store and online. Somewhere between outbreak and pandemic, the coronavirus began messing with consumer behavior in the U.S. We’re going … Read more

Twitch Itch Twitch is the largest platform for streaming video game content today. eMarketer forecasts that 37.5 million people in the U.S. will watch streaming video on Twitch at least monthly in 202 … Read more

Screen Teens Buds in, teens out. Connecting with the core of Gen Z (teens today) can be challenging. They’re getting smartphones younger, online incessantly and yet still find time for TV. For markete … Read more

Brand-Imacy Which brands give Millennials the most feels?  PlayStation tops the list in 2020, climbing seven spots from last year, according to the MBLM’s 10th Annual Brand Intimacy 2020 Study. YouTub … Read more

Old & Attentive Older TV viewers are more likely to tune in to commercials than younger viewers. This according to TVision, a media analytics company that measures viewability and attention for TV … Read more

Pro-Engagement More than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021, per eMarketer. This year, 49.6% of companies with 100+ employees will use the profe … Read more

Get Personal Personalization was the Association of National Advertisers’ (ANA) 2019 word of the year and a high budget priority in 2020. Nearly half of B2C marketers globally will increase spend on p … Read more

Millennial Musts The brands generational cohorts covet can say a lot about them. And if we’re reading the labels correctly, Millennials most value tradition, thrift, quality, convenience and responsib … Read more