Trends: Social Media

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Weekly Recap – July 7, 2017

How did you celebrate Social Media Day? Maybe you made your own Geofilter on Snapchat or organized your new Instagram Archive. Starburst graphic not working hard enough to create urgency? Act now! to … Read more

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Healthcare Checkup – July 2017

From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enoug … Read more

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Weekly Recap – June 30, 2017

Do your statistics have photos? They should, if you want more views. Facebook. When it comes to ads, you could probably give yourself a boost. Or go all out and spend $100 thousand on your ads, it’s p … Read more

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7 ways you can write better blog titles.

If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you … Read more

Moms use social media to talk health coverage.

Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience. Torn between two brands? Post it. Kid matriculated to middle school? Share … Read more

Wendy’s gets real. Twitter goes wild. And sales?

Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers? Do we write with a loud voice at the risk of upsetting our audience? And … Read more

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Weekly Recap – June 9, 2017

Can you blog with the big dogs? Is your content cutting it? Maybe your headlines are holding you back. Or your CTA is b-a-d. HubSpot has some ideas. Video! That’s what we thought. If you’re thinking o … Read more

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To snap or not to snap: the pros and cons of Snapchat.

Consumers already know this app, and it shows. Snapchat is expected to triple its revenue from the previous year, around $935 million by the end of 2017, according to HubSpot. Despite the potential ga … Read more

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Weekly Recap – May 26, 2017

Got any good Stories? Instagram Stories are expanding to include specific locations and hashtags. Speaking of Instagram, new research shows the social media site is taking off in Europe. Bon voyage. H … Read more

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How to find a rainbow at the end of a troll storm.

“That’s 2017.” This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website. Launched in 2016, Money Diaries is a website featuring more … Read more

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