Trends: Social Media

Effective nonprofit social media marketing campaign example #3: charity:water.

Since 2006, charity:water has been working hard to bring clean and safe drinking water to people in developing nations. With more than 800 million people in the world without access to clean water, th … Read article

social content strategy

5 types of online content people love to share, from BuzzFeed’s CEO

BuzzFeed founder and CEO Jonah Peretti recently shared his thoughts on increasing online content popularity over an Adcraft lunch in Detroit.  Of course, there are a number of factors that contri … Read article

Celebrating 30 years of creative advertising: #25 The HoneyBaked Ham Company.

Since 2006, Brogan & Partners has had the privilege of advertising one of America’s favorite foods: HoneyBaked Ham. HoneyBaked’s willingness to experiment with a variety of different media and cre … Read article

Effective nonprofit social media marketing campaign example #1: UNICEF.

Chances are if you’ve ever been on Pinterest, you know the feeling of losing track of time as you scroll through countless images on the website. Like it? Want it? Pin it. Pinterest is a visual platfo … Read article

Top Ten Takeaways from the Mayo/Ragan Healthcare Social Media Summit.

1. Brand journalism was the conference buzzword. And the Mayo Clinic does it well with their Mayo Clinic News Network and “Brand Journalism Newsroom,” described as a “go to source for TV, radio, newsp … Read article

Turning Pinners into Patients: A Guide for Healthcare Marketers

More than likely, your healthcare system has a presence on Facebook, Twitter, LinkedIn and YouTube. But, what about Pinterest? As we’ve all come to know during the rise of social media, users respond … Read article

10 Effective Nonprofit Social Media Marketing Campaigns.

Social media is playing a vital role in marketing for nonprofit organizations. Like any other business, nonprofits are taking advantage of the different benefits that social media provides such as rai … Read article

Can healthcare social media change a patient’s life? Absolutely.

Imagine being diagnosed with a rare, unheard of and often misunderstood disease. The doctors aren’t sure how to cure you. Your family doesn’t know how to help you. Your friends don’t know what to say … Read article

7 Tips for Developing a Facebook Strategy for an Insurance Company.

Property and casualty insurance. Yawn. Property and casualty insurance companies on Facebook. Double yawn. One of our most recent clients, Frankenmuth Insurance, posed us with a pretty big challenge: … Read article

8 Apps to Make Social Media Management Easier: #7: TextonPS.

Are you a social media manager looking to create a quick (but good-looking) graphic for one of your social channels? Luckily, there are lots of apps to help. Like Tweegram, TextonPS is a free app that … Read article

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