In the last decade, social media has grown from a casual pastime to a cornerstone of effective modern marketing. Any savvy marketer today knows that a brand’s engagement with social media can be a make-or-break component of their strategy and … Read article
How many times have you been managing social media on-the-go when suddenly, you lose your Wi-Fi signal? Instead of weaving in and out of stores or restaurants searching for a signal, download Wi-Fi Finder, a free app that generates a … Read article
If you’ve ever wanted to shorten a link—whether it’s to make a status update look cleaner or to save characters on Twitter—Bitly is the (free) app for you. Once you have it downloaded on your smart phone or tablet, you … Read article
One of the best things about a social media campaign is how easy it is to spread the word. This worked in TrulyMadly’s favor with the launch of their #BreakingStereotypes campaign. When this matchmaking website realized the stereotypes that surrounded … Read article
If you’re a social media manager, your job never stops. You may clock out at 5:30 p.m., but you’ll continue to spend hours on your phone—keeping up with all of the content shared on your favorite social channels. Eventually, you’ll … Read article
How many times have you been scrolling through Facebook to pass time before a meeting or as you’re about to fall asleep? You see that a friend posted a cool video you’d like to watch or a link to you’d … Read article
Is your content not working hard enough? Consider adding User Generated Content (UGC). When you use UGC, you save time in content creation and boost your brand’s credibility, which helps increases consumer confidence and interest. UGC takes many forms, whether … Read article
If you’re managing a Facebook page for one organization, you’ll likely find that the official Facebook app will serve you well. But, if you’re managing more than one page—be it two or 20—you may want something more. You may want … Read article
As a community manager at Brogan & Partners, I’m interacting on different social media channels on a minute by minute basis, and I wouldn’t have it any other way. But as anyone who works in social media knows, it’s not … Read article
Father’s day is right around the corner. And while research shows that dads generally get less gifts and goodies than moms do for Mother’s Day, Dove’s latest ad could change the trend this weekend. Get some tissues ready if you … Read article
To some people, LinkedIn is just a website where users document their work experience. To us, it’s much more. LinkedIn is a powerful resource that professionals use to market themselves. On the site, you can apply for jobs or let … Read article
Healthcare is becoming more innovative every day. We see it with robotic surgery, electronic medical records, minimally invasive procedures and much more. Today, with people constantly consumed by technology, it was only a matter of time before healthcare crossed paths … Read article