Did you know that 69% of adults over the age of 20 are overweight? Or that 35% are obese? The Michigan Department of Community Health knew, which is why they wanted to launch a campaign that got those statistics moving … Read article
Since 2006, charity:water has been working hard to bring clean and safe drinking water to people in developing nations. With more than 800 million people in the world without access to clean water, this nonprofit is taking steps to make … Read article
BuzzFeed founder and CEO Jonah Peretti recently shared his thoughts on increasing online content popularity over an Adcraft lunch in Detroit. Of course, there are a number of factors that contribute to online sharing and driving clicks, but some key … Read article
Since 2006, Brogan & Partners has had the privilege of advertising one of America’s favorite foods: HoneyBaked Ham. HoneyBaked’s willingness to experiment with a variety of different media and creative concepts has given us the chance to explore and grow … Read article
Chances are if you’ve ever been on Pinterest, you know the feeling of losing track of time as you scroll through countless images on the website. Like it? Want it? Pin it. Pinterest is a visual platform that allows its … Read article
1. Brand journalism was the conference buzzword. And the Mayo Clinic does it well with their Mayo Clinic News Network and “Brand Journalism Newsroom,” described as a “go to source for TV, radio, newspaper and blog journalists to download health, … Read article
More than likely, your healthcare system has a presence on Facebook, Twitter, LinkedIn and YouTube. But, what about Pinterest? As we’ve all come to know during the rise of social media, users respond when we tell them stories, and they … Read article
Social media is playing a vital role in marketing for nonprofit organizations. Like any other business, nonprofits are taking advantage of the different benefits that social media provides such as raising awareness, fostering engagement, and expanding their network. Plus, it’s … Read article
Imagine being diagnosed with a rare, unheard of and often misunderstood disease. The doctors aren’t sure how to cure you. Your family doesn’t know how to help you. Your friends don’t know what to say to you. You start to … Read article
Property and casualty insurance. Yawn. Property and casualty insurance companies on Facebook. Double yawn. One of our most recent clients, Frankenmuth Insurance, posed us with a pretty big challenge: Taking a regional multi-line insurance company and developing a social media … Read article
Are you a social media manager looking to create a quick (but good-looking) graphic for one of your social channels? Luckily, there are lots of apps to help. Like Tweegram, TextonPS is a free app that helps you create great … Read article
If you’re a social media manager who’s not privileged enough to work alongside an art director or graphic designer, creating custom visuals to share on your social media channels may be a bit of a struggle. Luckily, there are plenty … Read article