Blog Category: Social Media

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Twitter has made big changes. Have you seen them?

In an effort to keep up with its social competitors, Twitter has redesigned its layout with a focus on visuals. Big visuals. Art directors will remember that the old profile picture measured 80×80 pixels with its header photo measuring 520×260 … Read article

Google AdWords case study Health Management Associates.

Health Management Associates logoAs we reported in November, Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly funded healthcare, named Brogan & Partners as its agency. One of the first things HMA challenged us to do was to build up its website traffic and help drive qualified leads.

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Olga’s timely social media promotion.

Olga's Kitchen social media promotion

If you live anywhere in the Midwest, chances are you are working from home today, enjoying your coffee in your pajamas, due to the loads of snow that dropped down on us last night.  And while you have a few extra minutes, since you don’t have to go out to lunch, I wanted to share a really timely and successful social promotion Olga’s Kitchen pushed out during “snowmegeddon.”

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HoneyBaked foils breast cancer.

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My first chemo treatment, six years ago, happened in October, National Breast Cancer Awareness Month. As I had my first bouts of nausea and fatigue, as I lost my hair, it seemed like the world was awash in pink – … Read article

The over-lapping world of media and channel convergence.

One of the most exciting things about the media world is that it is constantly evolving. Almost every form of traditional media is now somehow intertwined with social media. Media plans incorporate entirely different components than they did five years ago, like Facebook engagement ads, mobile banner ads and YouTube ads; as opposed to a stand-alone traditional television or radio buy.

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