Just as Tiffany’s long lost brother is revealed, the television screen blacks out and a commercial plays. Instead of heading to the kitchen and grabbing a snack or watching the commercial, I grab my phone and log in to Twitter, … Read article
Here’s a little background on what Google Authorship is: Google was incorporated on September 4, 1998 and since September 5th of that year, marketers have been trying to be on top of the SERPs (search engine results page). Then Google+ … Read article
Most of us know someone who has either taken a hiatus from Facebook or cancelled their account altogether. With waning interest from so many – how is it that Facebook continues to post growth quarter after quarter? It’s a bit … Read article
The music festivals of 2013 can teach us a thing or two about social media. Bonnaroo, Lollapalooza and smaller festivals know their young target audience and are taking social media and running with it. They’ve created an entire culture and … Read article
Creating an inspiring workplace and culture: at Brogan & Partners, this is our passion. And while inspiration comes in many forms, for us it’s our clients who make Brogan & Partners an inspiring place to work. Case in point: Michigan … Read article
Have you been hearing a lot about “native advertising”? If you’re anything like me, when you first heard the terminology, you may have conjured up images such as this: Which would be native AMERICAN advertising, not native advertising. So what is native … Read article
I was in awe the first time I saw Oreo’s Wonderfilled TV spot. Its happy melody and charming lyrics brought me back to my Oreo-filled childhood. The brand created a Wonderfilled Anthem that sets the stage for the rest of their … Read article
Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in. My father owned two stores and sold to Rite Aid in 1999. He … Read article
Selling furniture on Craigslist. Watching a movie on Netflix. Listening to Spotify at work. These simple, everyday activities are all part of something extraordinary – collaborative consumption. Collaborative consumption is a way of sharing products and services instead of having … Read article
When it comes to travel, women are in the driver’s seat. Whether by air, land or cruise ship, for business or pleasure, women are doing the research, planning, booking and most likely packing. “Women make 80% of all travel decisions”, … Read article
“Human Banking” is a trend in marketing for financial services. It is not, as I first surmised, the harvesting and storage of human organs. I guess I’ve watched a few too many dystopic sci-fi films. What the term Human Banking … Read article
If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media. If your Facebook news feed is cluttered with kids’ artwork, graduation photos and proud report-card posts, the idea … Read article