So you have a brand Instagram account…but is your creative engaging and are you utilizing all the platform features? Here are five ways your brand can stand out on Instagram. Utilize Instagram … Read more

Not Just Looking Instagram streamlines shopping, just in time for the holidays. Instagram is making it easier for consumers to acquire what inspires them. The platform’s Explore page now has a Shoppin … Read more

Social-Lite A surreal social media experience. Want to cut back on social media consumption but aren’t willing to quit cold turkey? Try Binky, which offers streams, scrolls and swipes without connecti … Read more

Exploring Other Options Younger consumers are more likely than older gens to break up with Facebook. The Cambridge Analytica scandal prompted many Facebook users to take action to protect their data. … Read more

Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning mul … Read more

The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will … Read more

Not all social media is created equal, and not everyone trusts all social media either. Brands are using Instagram stars to market their products to the masses. Stay on top of the ever changing world … Read more

Step up your social media game with polls to get your audience involved. Then take a micro-break to test out a mobile game before you buy—without even leaving Facebook. And in case you ever wondered, … Read more

Think you don’t have the time or capacity to deal with cause marketing? Think again. A study conducted by Fuse Marketing shows exactly why cause marketing can be a useful tool for your business. … Read more

Instagram Stories was the platform enhancer we (and brands) never knew we needed. It has become a powerful way for brands to inspire and engage with users. Since launching in 2016, it has increased in … Read more