It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased seem to be following us … Read article
Like, love, haha, yay, wow, sad and angry. No, this isn’t the casting call for Inside Out 2; these are Facebook Reactions. Last week, the social platform made Reactions accessible worldwide, prompting brands and users to create more ways to … Read article
Let’s talk about one of the industry’s biggest buzzwords: retargeting. Ever heard of it? We’d guess more than likely. Ever experienced it? We’d say it’s even more likely. Have you, as a consumer, ever been on a brand’s website looking … Read article
Social media challenges brands to live their values publicly and in real-time. This is a good thing. Embrace your social media channels like Facebook Pages as an extension of your brand and your business will come off as more authentic … Read article
It’s so easy to connect with brands today. To ask questions and to question. Celebrate or lament a purchase. To complain. Most ardently. All thanks to social media, anyone with access to the Internet has the next best thing to … Read article
Perhaps Mark Zuckerberg was placed on hold too often as a child. Maybe that’s why Facebook is setting higher expectations for businesses that wish to play on social media. The company has announced new features that enable business pages to … Read article
2015 was a big year for this visual-only social platform. From updates to current features to new editing options and filters, Instagram has been reshaped to better suit its audience. For retailers, it was all about the advertising program. Having … Read article
It’s officially the holiday season. Starbucks launched this year’s holiday cup and HoneyBaked Ham is getting social to boost sales. Brands are also getting seriously seasonal on Pinterest. Known as the “visual bookmarking tool that helps you discover and save … Read article
“Creativity is putting your imagination to work, and it’s produced the most extraordinary results in human culture.” – Sir Ken Robinson Creativity has several definitions. Some say it’s the generating of original thoughts. Others say it involves the imagination. Or … Read article
The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays or need some last-minute inspiration, … Read article
Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a great impression, creating something visually arresting and getting your … Read article
Food. It’s on everyone’s minds and the subject of daily conversation. What’s for dinner? What are you eating? What’s for dessert? May I have the recipe? Are there doughnuts in the kitchen? As if our food frenzy wasn’t already enough, … Read article