I wasn’t much of a Barbie girl. My older brothers may have had something to do with it. Tony and John were always on the go, peeling out of the driveway on BMX bikes, wading in the pond to collect … Read article
Watching TV was once a family event. A ritual even. But watching TV isn’t just “watching TV” anymore. It’s turning on a TV show and folding the laundry. Turning on a TV show and eating dinner. Turning on a TV … Read article
When it comes to social media, Millennials choose Twitter as one of their favorite platforms. A recent survey showed 37 percent of Millennials actively use Twitter, making it the fourth most popular social media app among this generation. Unlike other … Read article
In just four years, Snapchat has quickly climbed to the top as the third most popular social media app among Millennials. But what about Snapchat makes it so appealing to younger Millennials? MTV Insight tells us that this generation is … Read article
Although Facebook may be the most popular social media app among Millennials, Instagram is the most Millennial-heavy, making it a key marketing platform for brands to engage with this generation. According to CEB Iconoculture, 73 percent of Instagrammers are between … Read article
Facebook continues to take the lead as the most popular social media app used among Millennials. In fact, 76 percent of Millennials (people ages 18-34) actively use Facebook. But the question remains: What are Millennials using Facebook for? And more … Read article
Millennials love holidays so much that they’re creating even more reasons to celebrate throughout the year. This is good news for retail brands that love a great party and the gifts and trappings that go along with it. But take … Read article
Nowadays, it seems like everyone wants to get into the minds of Millennials. Brands, employers and, of course, parents are trying hard to understand this generation. We don’t blame them. Millennials are the largest generation to ever live, which means … Read article
Home to more than one million fans, the “Who Wants to be a Millionaire?” Facebook page has tried many tactics to get them involved. But, which one seems to be working the best? Go ahead… ask the audience. Phone a … Read article
Visit Maine—the tourism office for the state—is running a campaign called “The Maine Thing.” What are the main things about Maine? What are the main things about life? …What are the main things on their social media channels? To boost … Read article
You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong. A community manager serves as the voice … Read article
It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page, you’ll spot several different game-based concepts. But can you spot the five differences … Read article