Trends: Social Media

“That’s 2017.” This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website. Launched in 2016, Money Diaries is a website featuring more than … Read article

Want to build your Millennial market share? Stop thinking like a Boomer. Sure they may get a little monthly stipend from mom and dad, but that in no way implies that they bank like their parents. They … Read article

A little competition can be a good thing. Especially when brands engage directly with competitors. Here are three clever ways brands are marketing head-on. Boss Baby is no wimp. The box office favorit … Read article

Do consumers’ self-care practices impact their healthcare choices? Today, 90 percent of consumers are already partaking in self-care activities. Could their ad-blocking and scaled-back social presence … Read article

Most people see a social media notification and feel excitement. Someone double tapped their selfie. Or commented on their livestream. Or tagged them in the most topical meme. But, there are some peop … Read article

Have you logged in to your social media accounts to see a post or photo you shared from five years ago and wonder, “What was I thinking?” Don’t worry, you’re not alone. Today, consumers are becoming i … Read article

Some brands struggle to find purpose on social media. For lack of relatable brand content, they resort to posting random memes, celebrating obscure holidays and sharing inspirational quotes. It can be … Read article

Let’s face it, we’ve all Googled our symptoms before. That rash, pain or cough. According to Google, 1 percent of queries are symptom related. That’s millions of searches surrounding symptoms and sign … Read article

Debating which visual social platform is better for your brand? Let’s break it down filter-by-filter, post-by-post, percentage-by-percentage. Active users and audiences. To date, Snapchat has: 150 mil … Read article

Who couldn’t use a little inspiration—especially when it’s right at your fingertips. Kate Spade New York rang in 2017 with a mission to make this year a little more joyful by motivating acts of kindne … Read article