Trends: Retail


Microsoft’s Surface Studio: A world of pure imagination.

“Turn your desk into a studio.” Have you received your golden ticket? Microsoft gave users a peek into a world of truly pure imagination. On Wednesday, the multinational technology company announced t … Read more

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Weekly Recap – May 20, 2016

You don’t know me. This from the disappointed consumer masses who can’t find a decent email offer in their inbox. A First Insight study says consumers are tired of misfired promotions and aren’t afrai … Read more


Everything marketers need to know about Millennials’ health and wellness.

We already know this audience is mindful when it comes to their health. But what else is this cohort doing when it comes to their wellness? According to the Communispace study Healthcare Without Borde … Read more


Customers crave reward programs—just ask Starbucks.

In 2015, restaurant loyalty program memberships rose 107 percent, and today, more than 55 million Americans are members of at least one restaurant or fast food reward program. Whether it’s coffee, fas … Read more


Shutdown and Slow Shop with me.

Now that retailers have managed online commerce, they’re inviting consumers back into the store for an experience called slow shopping. Akin to its distant cousin slow food and step-brother slow trave … Read more


4 popular retail store reward programs.

According to the 2015 COLLOQUY Loyalty Census, there are more than 434 million memberships in retail store reward programs. Why are they so popular within this industry, you ask? Maybe it’s because re … Read more

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Starbucks’ holiday cup: the skinny, the grande and the ugly.

It’s that time of year again when Starbucks goes holiday red, adding a pop of color and caffeine to every cup. Something about this traditional holiday promotion has one consumer group seeing red. We’ … Read more

Kmart Ship My Pants Commercial

Kmart’s newest target market: 12-year-old boys.

When did Kmart decide to shift its target demo from women—73 percent of whom control household spending (Boston Consulting Group)—to unemployed, middle school-aged boys? Market estimates about U.S. wo … Read more

Falling for Target’s new flick.

Okay, I admit it. We here at Brogan & Partners are a little obsessed with Target and their marketing. But Target’s latest marketing maneuver is so cute, so clever, so social media-rific, I can’t h … Read more

Lowe’s knows women.

As I embarked on my first do-it-yourself project of the summer I came to a crossroads – which store do I buy my paint and sandpaper from, Lowe’s or Home Depot? I went into both stores and came out sur … Read more


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