Scroll. Tap. Click. Shop? Yes, it’s true. Instagram announced they will be rolling out a new feature to let brands and businesses tag their products in posts, linking them to the product page and onto the retailer’s website for purchase. Need to do some product research first? Search engines are updating how they will serve results and content. And is brand loyalty still a big deal? For multicultural Millennials, it is. See here.
What Instagram’s shopping update means for influencers. Instagram is finally letting users shop what they see in their feeds.
Topics over keywords: A simple framework for more effective content creation. Content marketing has seen a lot of changes over the past few years, particularly around the way that marketers have went about actually developing their content.
Infographic: Multicultural Millennials take brand loyalty seriously. Multicultural Millennials make up nearly half of the demographic. And new research sheds light on media, tech and shopping trends coming from this segment.
Meanwhile back at the RANCH
Starbucks’ holiday red cup is back and cheerier than ever. For the first time ever, the Starbucks holiday red cups feature designs created by customers. Take a look.
Healthcare marketing: Do celebrities still sell? As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. But, does this marketing tactic still resonate?
THE Topic of conversation
Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”
SHARING is CARING
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