For the past few weeks, customers have been teased with messaging on boxes in stores that said “no peeking.” While some designs were leaked, Starbucks has kept a tight lid on this year’s design. Or shall we say designs. For the first time ever, the Starbucks holiday red cups feature designs created by customers.
In a tweet posted early Nov. 10, Starbucks revealed that “last year, we made the red cups,” but customers “made them the holidays.”
We crafted coffee. You made it art. Cups warm a hand, beauty warms the heart. #RedCups pic.twitter.com/3QmdvoNM0S
— Starbucks Coffee (@Starbucks) November 10, 2016
While there was much to say about last year’s design, Starbucks found customers were “using their red holiday cups as a canvas,” to create truly inspiring and intricate designs. Taking note, Starbucks hosted the #RedCupContest on Instagram. Within the first few days of the promotion, Starbucks received thousands of submissions from several countries.
The Starbucks team had the artists send in their cups to be evaluated for future production. Which brings us to this year’s designs. From nature inspired themes like magnolia branches, snowy landscapes and winter scenes to whimsical graphics that capture the magic of the holidays, this year’s cups are truly inspiring and all about the consumer.
Have you gotten a red cup yet? Let us know in the comments below, what your favorite design is.
