Is it us, or does Gen We rhyme with money? According to CEB Iconoculture research, Gen We encompasses kids up to age 18 (born between 1996 and 2016) and has distinct and unique attitudes when it comes … Read more

Are your loyal customers really that loyal? Did Facebook just release new ad sizes? And what really goes into making the perfect mobile ad? Adweek, Social Times and eMarketer are diving in, and so are … Read more

How much time do you spend on your smartphone? Is it part of your routine or do you find yourself addicted? According to eMarketer, U.S. smartphone owners spend over two hours a day using their device … Read more

What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is … Read more

Let’s talk mobile, shall we? According to Social Times, mobile games account for about 23 percent of all active apps in the iTunes App Store. And with the recent success of Pokémon Go, it’s … Read more

Be honest. How much time do you spend in app? According to eMarketer, U.S. adults spend nearly two hours a day using apps on their phone, compared to spending 19 minutes searching the web. Why? Mobile … Read more

Lights. Camera. Tap “play?” That’s right, brands are flocking to mobile video. Why? Because of its ability to increase brand awareness, reach more targeted audiences and increase favorability of the b … Read more

Move over Snapchat, there’s a new disappearing photo app in town. It’s Instagram. It’s true. The other visual-only app has launched their own version of the disappearing image, called “Stories.” The n … Read more

In less than a week, Pokémon Go has ignited a national gaming revolution. The mobile app encourages gamers to get up and get outside to play not only in the real world, but virtually too. But that’s n … Read more

Landing page designs got you down? From choosing CTAs and deciding on copy length, landing pages can be tricky. But fear not. HubSpot has 16 designs to draw inspiration from. And one thing is for cert … Read more