Weekly Recap – September 30, 2016

Ellyn Davidson 09/29/16 - 3:08 pm

Let’s talk mobile, shall we? According to Social Times, mobile games account for about 23 percent of all active apps in the iTunes App Store. And with the recent success of Pokémon Go, it’s no surprise marketers are looking to mobile gaming as the next big marketing channel. Or is it shopping on social media? Regardless, brands need to know how to promote their mobile apps. Search Engine Journal has a few tips. Take a look.

DETAILS, please

Is the gaming industry the next big marketing channel? With the success of Pokémon Go, brands are looking for the next big marketing channel and it just may be gaming.

Do Millennials shop on social media? According to a recent survey, Millennial social users are deeply connected to each other and their platforms, but it won’t always result in a sale.

5 ways to promote your app. Apps have never been more popular than they are today. Here are five tactics to gain traction and make your app start selling itself.

Meanwhile back at the RANCH

From looking at differing views of health and wellness to Millennials’ spending habits, this week’s blogs are all about the consumer.

3 brands accepting the blurring of “health” and “wellness.” To some, health and wellness go hand in hand. Consumers, however, have a different opinion…and these three brands are scoring big.

Millennials and credit cards: a complicated relationship. What’s the deal with Millennials and credit cards? Here are four things financial marketers should know.

THE Topic of conversation

Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”


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