Trends: Media

Insider Intelligence reports nearly 33 million mothers in the U.S. will use the internet this year – more than any other group of people – making them one of the most powerful demographics for adverti … Read article

The rise of in-person interactions has led to a lot of excitement for this fall season… and especially the upcoming holiday. Not only have consumers been enjoying the boost in Halloween spirit after y … Read article

To help raise brand awareness, U.S. insurance companies have long since chosen to lead with – and heavily lean on – TV and video, but believe it or not, the gap between digital and traditional adverti … Read article

All hail connected viewing and the streaming revolution… because according to eMarketer, the average U.S. adult will spend more time watching digital video than TV in 2024. What is digital video? To p … Read article

The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read article

To date, Facebook is facing some tough challenges: the Apple iOS 14.5 update, public scrutiny over platform safety and a scandal that started when a former Facebook employee leaked documents that… wer … Read article

The COVID-19 pandemic has upended media predictions for 2020 and beyond. Young consumers are watching local news, older consumers are exploring TikTok and nearly every gen is streaming something. “Wor … Read article

Whether you just graduated with your degree or you’ve been in the industry for eons, it’s important to never stop learning. Because in our line of work, change is the only constant. From new terms to … Read article

Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view th … Read article

As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging … Read article