Trends: Insights & Trends
4 ways a copywriter brainstorms creative ideas
In my time as copywriter at an advertising agency (exclusively Brogan & Partners), I’ve worked on accounts spanning all industries – healthcare, financial services, nonprofits, retail, etc. I’ve w … Read more
5 ways inflation is affecting consumer spending habits.
As we get closer to the halfway point in 2022, we still see inflation rates on the rise. According to the U.S. Bureau of Labor Statistics, this past March there was an 8.5% inflation in consumer price … Read more
6 environmentally conscious companies.
According to recent research for a PwC Global Consumer Insights Survey, consumers care more about sustainability than ever before. In fact, about half of respondents claim to consciously consider fact … Read more
3 new social media advertising opportunities
Another quarter has come and gone, and in the social media space, that often means we’ve seen a handful of updates and enhancements. In Q1, for example, Facebook announced they’d selected a third-part … Read more
The QR code: An unexpected pandemic hero
Through all the ups and downs, the challenges and changes of this pandemic, one unlikely hero has risen and revolutionized our communication: the QR code. You know them well, maybe because you scanned … Read more
How employees can become brand ambassadors.
As an employee at any company, the job you do makes a direct difference… and the value you add can be truly remarkable. For the purposes of this blog post, the value we’re referring to is that of a br … Read more
3 changes to Facebook ads
You’ve likely heard the Facebook company is now Meta – bringing all the apps and technologies under one new company brand – with a focus on bringing the metaverse to life and helping people connect, f … Read more
Meet the micro-influencer: an affordable partner to help promote your products.
You might not realize it, but you follow a social media influencer. I’m sure of it. You’ve seen a celebrity endorse a product on Instagram. A movie star wearing a brand’s clothes. A musician drinking … Read more
How to make advertising more inclusive to people with disabilities
Did you know people with disabilities make up the nation’s largest minority? With more than two in every five adults ages 65 and older (43.8%), more than one in four women (27.2%), and nearly two in f … Read more
3 web trends to avoid
In this divine digital age, there are an extraordinary number of ways to have an innovative website without sacrificing your creativity… or your sanity. And to help you create or maintain a website th … Read more