Trends: Insights & Trends

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6 reasons why your brand should leverage video.

How many online videos have you watched today? Probably more than you want to admit. You’re in good company. We love video and why not? It’s easy to consume, entertaining and memorable. According to F … Read more

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Weekly Recap – June 17, 2016

Landing page designs got you down? From choosing CTAs and deciding on copy length, landing pages can be tricky. But fear not. HubSpot has 16 designs to draw inspiration from. And one thing is for cert … Read more

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Millennials are slow to wed. What it means for marketers.

Millennials aren’t in any rush to put a ring on it. Compared to older generations, Millennials are slow to wed. A recent Gallup poll found 64 percent of 18- to 29-year-olds today are single and not li … Read more

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Weekly Recap – June 10, 2016

Instagram is breaking out the math. The photo-sharing introduced a shiny new algorithm this week. Now images will be served based on the “likelihood you’ll be interested in the content, your relations … Read more

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Millennials and eldercare: 4 things to know about the future of caregivers.

What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s … Read more

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Weekly Recap – June 3, 2016

Are you listening? Spotify will now let brands sponsor curated playlists. The platform announced last week that they will be working with advertisers to drive streams to a playlist through native prom … Read more

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Weekly Recap – May 27, 2016

Shake it up. Shake it up. That’s how Millennials at SMBs are approaching marketing. Gone are the days when word of mouth marketing was all you needed. Now, social media marketing is just as important. … Read more

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Weekly Recap – May 13, 2016

Instagram is making headlines yet again. This week, it is due to the launch of their new logo and app interface update. While most are responding positively to the new interface as it allows for visua … Read more

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6 things learned at Iconosphere 2016.

“Disrupt yourself!” This was CEB Iconoculture’s Research Director Kate Muhl’s battle cry at the 10th annual CEB Iconoculture Iconosphere. The challenge was tossed into her welcome and used liberally t … Read more

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Why brands that make you go “hmm” are winning big.

When was the last time a brand made you stop and think? It doesn’t happen often. Brands entertain and affirm, but rarely do they provoke and disrupt. Like Coca-Cola’s “America the Beautiful” ad, the “ … Read more

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