Be honest. How much time do you spend in app? According to eMarketer, U.S. adults spend nearly two hours a day using apps on their phone, compared to spending 19 minutes searching the web. Why? Mobile … Read more

Thinking back on the SHSMD healthcare marketing conference of last week, I marvel at the awesome mix of HC industry trends and info, keynote speakers, networking and entertainment. While many deserve … Read more

Lights. Camera. Tap “play?” That’s right, brands are flocking to mobile video. Why? Because of its ability to increase brand awareness, reach more targeted audiences and increase favorability of the b … Read more

Football season is underway, which also marks a new season of “versus.” MSU vs. U of M, Lions vs. Bears… New this year, Facebook vs. Instagram. Although these channels compete in an altogether differe … Read more

Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, acc … Read more

Back to school! That explains the BOGO bonanza. But Adweek says it’s also prime time for brands to connect with college students. Just think of the possibilities. Like a Snapchat geofilter. According … Read more

Maybe it’s the convenience. Could be the added security. Perhaps points play a role. Consumers are ditching greenbacks in favor of swipe or tap. Speaking of tapping, Millennials aren’t the only app-ha … Read more

Pinterest has finally launched promoted video pins. How Pinteresting? The social network ran alpha tests with 12 partners and found that promoted videos delivered “significant brand lift metrics.” But … Read more

By now, you should have seen or at least heard of the Always #LikeAGirl campaign. The campaign not only challenges stereotypes, but inspires a culture that accepts women without limiting them.   … Read more

Where do you go to get inspiration? Or an idea of the current trends? According to Social Times, there is no better tool that social media for content creators. In fact, nearly 40 percent of responden … Read more