Blog Category: Insights & Trends

Electronic cigarette ads glamorize smoking, BTTW panel says.

Electronic cigarettes are making smoking cool again, and may entice kids to try tobacco cigarettes. This is according to a May survey of Brogan Talks to Women, an informal community of female consumers we tap regularly for opinions and insights … Read article

With its new ad campaign, McDonalds proves less is more.

They say a picture is worth a thousand words. A new campaign for McDonalds by TBWA Paris proves this statement true. We live in an icon-driven world. (Think of your smart phone.) TBWA Paris took advantage of our icon-driven society … Read article

A.1. Sauce breaks up with Steak on Facebook.

It can be tough to get your message noticed on social media sites. On Facebook, your content competes with that of 1.11 billion people who are using the site each month. With 255 million monthly active users on Twitter sending … Read article

Three things I learned having breakfast with Sheryl Sandberg today.

It’s not every day, a female trailblazer like Sheryl Sandberg comes to town. As a leader at an ad agency that specializes in marketing to women and social media, I was excited to hear the Facebook COO speak to the … Read article

How’s Married Life? Are you ready to have a baby?

When I got married 5 years ago, it didn’t take long to start getting that common question, “So when are you going to have a baby?” I’m sure all married women (and men) have experienced the same thing. It’s no … Read article

Makeup that promotes inner beauty. Sounds conflicting, doesn’t it?

By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. This campaign was initiated as a way of widening the definition of beauty. It encourages women to embrace their natural … Read article

The best superbowl commercial was not on the superbowl.

Watching the commercials during the superbowl was definitely more exciting than watching the actual game. But the most strategic play of the night was made by Newcastle Ale. Adweek asked female creative directors to tweet their opinions of the commercials … Read article

Blog Category: Insights & Trends

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