Trends: Insights & Trends

5 reasons why health and fitness is trending in social media.
Whether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. Although some may see posting about health and fitness as sp … Read more

Weekly Recap – August 5, 2016
Move over Snapchat, there’s a new disappearing photo app in town. It’s Instagram. It’s true. The other visual-only app has launched their own version of the disappearing image, called “Stories.” The n … Read more

Healthcare Checkup – August 2016
Are you a patient trying a new med? What about trying a new hospital? Treatment? Well, there’s a community for you. In fact, patients are seeking patients to learn their stories, experiences and find … Read more

The Rules of the Road (to Rio): 11 things brands cannot say about the 2016 Olympics.
The Road to Rio has been long and winding—not just for the athletes, but for brands, too. As always, if your brand is an official sponsor of the Olympic Games, you’re golden. The problem? Only … Read more

Weekly Recap – July 29, 2016
Panda. Umbrella. Train. Exclamation point. You name it; there is an emoji for it. And brands are incorporating more and more of them into their messaging. According to eMarketer, of those surveyed, 39 … Read more

Marketing Statement – July 2016
You can take the consumer out of the Great Recession, but you can’t take the Great Recession out of the consumer. What does mean for your financial brand? It’s time to get creative. Like doling out in … Read more

Discounts and deals: 3 things to know about the recessionary mindset.
“There’s a coupon for that.” Not only does this phrase seem to permeate conversation when talking about upcoming purchases, but it has turned into a financial mindset. Consumers may be out of the Grea … Read more
What marketers need to know about Facebook’s latest changes.
Are you up to date on the latest Facebook algorithm changes? In its ongoing quest to give users more of what they want, Facebook is promoting posts from friends and demoting Pages on the Newsfeed. Don … Read more

Weekly Recap – July 22, 2016
The king has not left the building. We repeat. The king has not left the building. According to Digiday, TV is still king and looks to remain so for a while. While this may be, internet advertising (s … Read more

3 things marketers need to know about Pokémon Go.
In less than a week, Pokémon Go has ignited a national gaming revolution. The mobile app encourages gamers to get up and get outside to play not only in the real world, but virtually too. But that’s n … Read more