Night owl. Nocturnal. Insomniac. Maybe you know one, or maybe you are one. While the idea of forgoing sleep to read another chapter or watch another episode is nothing new, consumers’ options are. We’ … Read more

Hypertension threatens about one in three adults in the U.S. Black men are particularly vulnerable and underrepresented in traditional studies. So, to reach this at-risk population, researchers went t … Read more

Not all e-waste recycling is created equal. As we give brands greater access to our data and wallets, we expect more from these relationships. Speaking of personal data, there’s a reason for the flare … Read more

Shoppers love the convenience and efficiency of the online experience, but they still like to get physical. Brick and mortar remains a fundamental part of the consumer journey. If they want one channe … Read more

We all know the feeling: you get to the end of the day and realize you’ve accomplished about half of what you were planning to do. Or less. Maybe you procrastinated, or maybe you just couldn’t focus. … Read more

It’s no secret that America has a weight problem. More than one third of adults have obesity, and nearly one in five kids are grossly overweight. So, what’s wrong with Weight Watchers marketing to … Read more

What do the Girl Scouts of the USA and North Face have in common? Both have teamed up for equal representation of women. Speaking of teams, are you team Dunkin’ Donuts or Starbucks? One of these brand … Read more

Bitcoin. Ethereum. Ripple. No, these aren’t random words. These are just three of the hundreds of cryptocurrencies circling the web. What is a cryptocurrency, you ask? And what do marketers really nee … Read more

Marketing and advertising have become increasingly automated over the past ten years, especially in the digital space. You can find any number of companies and software programs that will help you imp … Read more

Brand loyalty would be a simple feat were it not for fickle consumers and evolving tastes. Just ask a restaurant chain. AR will be the death of brick and mortar retail. Or its resurrection? Handy sear … Read more