Shoppers love the convenience and efficiency of the online experience, but they still like to get physical. Brick and mortar remains a fundamental part of the consumer journey. If they want one channel, it’s omnichannel. Will the Facebook Cambridge Analytica scandal make consumers hold their data more dearly? Because brands are demanding more and more intelligence.
DETAILS, Please
Physical retail isn’t dead. It’s working with tech to be more human-focused. A balance between ecommerce and brick-and-mortar is needed. See why physical remains fundamental.
What does real omnichannel service look like? Omnichannel doesn’t just mean being present on more than one channel. It means being able to move between each channel seamlessly, during the same conversation and journey.
How brands are justifying an increased need for consumer data. The debate between freedom and security is heavily affecting both marketers and consumers today. At the center of this debate is one key measure: value.
Meanwhile, back at the RANCH
Productivity: The psychology and strategy behind getting more done. We all know the feeling: you get to the end of the day and realize you’ve accomplished about half of what you were planning to do. Or less.
THE Topic of conversation
Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.“
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