Trends: Healthcare

"But what about HIPAA?" We get this question a lot. Probably because we do a lot of social media and a lot of healthcare. So we thought we'd put some of the common answers in print. Firs … Read article

When Omnicare Health Plan embarked upon a recent name change and rebranding to CoventryCares of Michigan, we were honored to become their healthcare marketing partner. There were some unique factors t … Read article

Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative … Read article

Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.) But videos with … Read article

What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next trac … Read article

We are always trying to think of ways that our healthcare clients can successfully tap into social media in order to help them reach their marketing goals.  And with an industry that is slow to adapt … Read article

Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social platf … Read article

One man. In a box. For one month. No, he’s not homeless. Just kinda unhealthy. Until Blue Cross Blue Shield of Minnesota put “Scott the Human Doing” in a glass apartment at the Mall of America. T … Read article

Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potentia … Read article

How often do you get to do really cool healthcare transit advertising? I have to give our client, Covenant HealthCare, a big pat on the back for being great partners in letting us create 6 really cool … Read article