Trends: Healthcare

As we reported in November, Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly funded healthcare, named Brogan & Partners as its agency. … Read article

This short video for Cleveland Clinic will make your heart melt. It’s simple, quiet, real and right on in making an emotional connection with the healthcare consumer, worker, or anyone whose life … Read article

A few weeks ago I reviewed Sharecare, a healthcare social media platform that I felt really didn’t deliver any true benefit to its users, let alone serve as a good example of a successful healthcare s … Read article

What will your last 10 years look like? Using a split screen creative approach, this spot from the Heart & Stroke Foundation of Canada effectively shows two diverse paths. The striking visual cont … Read article

It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby … Read article

Dr. Oz is all abuzz and excited about a health and wellness social media platform – Sharecare – that launched in 2010 by the founder of WebMD, saying it is the “Facebook of health information”. Sharec … Read article

The battle of the bulge has a new weapon. Social media. Today our agency has launched a new integrated campaign for the Michigan Department of Community Health which includes an online pledge, mobile … Read article

Pinterest, the virtual online pin board, seems to be the most recent trend that is starting to catch on in the healthcare world. It’s so new that even the trendsetters – Mayo Clinic, Children’s Hospit … Read article

When you think of “Centers of Excellence”, what comes to mind? I’d guess maybe highest quality. The best of the best. Specialized. Prestigious reputation. Esteem. That’s why when I heard Walmart was o … Read article

Music heals the body and soul. Which is why I think Mount Sinai Hospital Chicago’s new “Sounds of Sinai” fundraising innovation is really cool. It’s also cool that anyone can participate. You simply u … Read article