Weekly Recap - May 25, 2018

You know what they say – you can't win if you don't play. So when it comes to your customers, don't be a spectator. Speaking of not being a spectator, one high school senior is stepping up to promote medical treatment for opioid addiction. Just in time for summer fun, the CDC announced an increase in infections from swimming pools and hot tubs. Why more brands want a personal sales holiday.

DETAILS, Please

What happens when you're too busy to talk to your customers. You're busy. Your calendar is packed. You spend your days in back-to-back meetings. And email? Let's not go there. Check out these strategies to carve out more time for customer insights.

There's something special about this powerful PSA. A recent opioid-abuse awareness ad isn't just targeted at teens; it's also written and directed by one. See the efforts to stop the spiral and fight the stigma.

Swimming pools, hot tubs and other summer recreational water hazards. Many summer infections are waterborne. One-third occurs at hotel pools or hot tubs. For Safe Swimming Week, here's what you need to know.

Meanwhile, back at the RANCH

Why more brands want their own sales holiday. Black Friday has had to make room for Cyber Monday and Giving Tuesday. Now more brands are declaring sales holidays to build demand and drive sales.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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Why more brands want their own sales holiday.

Why more brands want their own sales holiday.

Black Friday was the first sales holiday. Its popularity came to hasten many a family Thanksgiving, with guests trading second helpings to camp out at Best Buy.

Online commerce later gave us Cyber Monday, the sales holiday for those who want their holiday sales and pumpkin pie too. In a way, they complete each other.

Black Friday appeals to the old school, brick and mortar consumer who enjoys the kind of instant gratification that only comes with shopping bags and the smug superiority of being "done" with Christmas shopping. It's a tradition fueled by FOMO, scarcity and competition.

Cyber Monday shoppers never really cared much for Black Friday—the lines, the parking lots, the crowds. But they missed the deals that Black Friday shoppers wouldn't let them forget. For them, Cyber Monday is the ultimate shopping experience—bargain hunting in their Barcaloungers.

Then American Express had a thought. What's good for big box retailers and online giants isn't necessarily great for small business. So in 2010 the credit card company created Small Business Saturday, wedging it in between Black Friday and Cyber Monday. (Because what's good for all retail is generally good for American Express.)

The giving season is typically a prime time for nonprofits too. In addition to feeling especially generous, savvy consumers round up their tax deductions and give to their favorite charities. Nonprofits often time their annual appeals between Thanksgiving and Christmas for this reason.

Leveraging the power of branding, the 92Y launched Giving Tuesday in 2012 to promote charitable giving. So clever; Giving Tuesday is ideal for shoppers feeling both generous and guilty after a weekend of excess consumption. Giving Tuesday generated $200 million in charitable donations in 2017, $20 million more than in 2016 (TheAtlantic.com, Nov. 28, 2017).

Could Prime Day launch a thousand sales holidays?

Inspired by China's Alibaba Singles' Day, Amazon created Prime Day in 2015. Think Black Friday with an admission price. The online shopping event is reserved for those with an active Amazon Prime subscription. The exclusivity hook has proved profitable; Prime Day was the biggest single-day shopping event in the company's history (Pymnts.com, April 19, 2018). Amazon also uses anticipation to entice shoppers. All we know about this year's event is that it will happen in July.

Copycats wasted no time lining up in Prime's wake. Walmart goes head-to-head against its biggest rival by matching Amazon Prime's prices; Best Buy entered the mix with Big Deals Day and Macy's now promotes an annual "Black Friday in July."

The latest brand made shopping holiday? Way Day, a 24-hour sales event from home-furnishings supplier Wayfair. Launched just after Tax Day in April 2018, it featured new deals every six hours offering savings of as much as 70 percent off retail prices.

Sales holidays aren't just for big retailers. Detroit's Eastern Market has been hosting Flower Day since 1967, using some of the very same marketing tactics employed to promote Black Friday, Small Business Saturday and Giving Tuesday. Here's how:

Tradition: Flower Day has become a holiday for serious and casual gardeners alike. Shoppers come in pairs, generations and coffee clutches. It's a given, a plan that is assumed with details finalized on Mother's Day. It marks the beginning of spring and the growing season, harkening back to our agricultural roots.

FOMO: Social media has been kind to events like Flower Day. Friends post plans for days and weeks in advance, sharing photos and memories of Flower Day's past. They make plans to meet up at Supino's or a favorite honey vendor. No one wants to miss out.

Thrift and exclusivity: Detroit Eastern Market knows its Flower Day audience well. Consider this post: "The earlier you arrive, the fresher the flowers; the later you visit; the better the deals." Some shoppers come for the exclusive flower varieties; others for the savings.

Anticipation: Detroit Eastern Market begins promoting Flower Day weeks in advance, featuring video and images of popular growers, tips to navigate the sheds, parking ideas and how to get the best deals. They invite followers to share memories, plans and advice to get the most out of the event.

Does your brand need a sales holiday?

Click surfing may benefit your retail brand. Learn how.

6 insights marketers should know from Iconosphere 2018.

"Be brave in this new world," proposed Kate Muhl, CEB Iconoculture's Principal Advisor to a room full of brand strategists and advertisers. This quickly became the theme for the two-day Iconosphere 2018 conference that dove deep into consumer and generational insights as well as trends spanning across different verticals.

Brands like Chanel, Kraft Foods Inc., Microsoft and many more, as well as agency partners and researchers were all in attendance to gain further market insight. From healthcare to finance, big tech to experiential marketing, generational behaviors to consumer outlook; a lot was covered and a lot was learned.

In case you missed it, here are six things marketers should know for 2018:

  1. Consumers are feeling disconnected. In a recent CEB Iconoculture survey, it was found that 69 percent of consumers believe that the political and social climate is worse today than it was before the 2016 election, more than 1 in 4 consumers feel disconnected with the world they live in, and 59 percent of Americans believe this is the lowest point in our nation's history that they can remember. That said, consumers are placing higher value on secure comfort and their striving pursuits.

  2. Google is our god. Google knows everything. When you're worried about health. Finances. When you're about to get engaged. Buy a house. Buy that dress. Or even change jobs. Google knows what you're doing. So, if you're not marketing on Google, perhaps you should start.

  3. Culture is not up for grabs. With recent campaigns appropriating and not appreciating the cultures they are deriving inspiration from, multicultural consumers are taking note and no longer engaging with the brands.

  4. Creativity is getting a facelift. Gen We is redefining what it means to be creative. This digitally native and diverse cohort is telling anyone who's willing to listen that everything is creative (sports, music, relationships, art, social media, writing, video games), anything is a canvas (both on and offline) and it is all about the creative process, not necessarily the end product.

  5. Consumers have a wandering eye. Yes, some are loyal. But, they cheat on brands in order to better understand themselves. They experiment with new products and new brands and services to learn new facts about themselves. Looking for a loyal consumer? It's all about the consumer mindset and their involvement level with specific products. The higher the involvement, the more loyal they are.

  6. Experiential marketing is all about interactivity, not KPIs. Consumers' attention span went from 12 seconds to a mere eight seconds in the past few years. They're desensitized to media and they're overloaded. Looking to get back into their attention span? Try experiential marketing. But keep in mind, there are no standard KPIs to track this approach. It is all about the consumer and their interactivity with the branded experience. A successful campaign would include:

    • Sensory engagement – how to isolate and engage different senses
    • Accessibility – how many people participate in the experience itself
    • Novelty – how your brand is being new while also authentic
    • Shareability – the way the brand facilitates sharing before and after the event
    • Tech satisfaction – what new tech trends are assisting your customer
    • Local relevance – how to highlight specificity

Interested in how last year stacked up? Indulge in a refresher and check out the top six takeaways from Iconosphere 2017.

Weekly Recap - May 4, 2018

Talk about multitasking. Sometime in between testifying before Congress and managing a PR crisis, Facebook hit Snapchat right in the Story. Speaking of success stories, digital success starts with a great website...and a great website starts with a great domain name. Healthcare researchers go off campus to access at-risk patients. Night owl. Nocturnal. Insomniac. Marketers are staying up late, just for you.

DETAILS, Please

Facebook's problems haven't stopped it from crushing Snapchat. In between apologizing for Cambridge Analytica and giving his new favorite stump speech in support of Facebook, Mark Zuckerberg somehow managed to squeeze in the fact that his company is still hell-bent on hitting Snapchat where it hurts.

Domain name dos and don'ts. Not prioritizing your domain name or picking the wrong name for your site altogether can have dire brand consequences, so don't risk it. Here's what you need to know for optimal success.

7 strategies to promote positive customer reviews for your brand or business. The fact of the matter is, your company's best marketers and sales reps aren't your employees – they're your customers.

Meanwhile, back at the RANCH

Shave and a hypertension check? How barbers can help lower blood pressure. What can healthcare marketers do to attract at-risk—but elusive—would-be patients? Meet them where they are, even if where they are is way outside of the healthcare system.

Click-surfing helps marketers turn ZZZs into dollars. As consumers tune into late-night videos for relaxation, marketers find opportunity. You don't need a primetime slot. Or an unlimited budget.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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Weekly Recap - April 20, 2018

Shoppers love the convenience and efficiency of the online experience, but they still like to get physical. Brick and mortar remains a fundamental part of the consumer journey. If they want one channel, it's omnichannel. Will the Facebook Cambridge Analytica scandal make consumers hold their data more dearly? Because brands are demanding more and more intelligence.

DETAILS, Please

Physical retail isn't dead. It's working with tech to be more human-focused. A balance between ecommerce and brick-and-mortar is needed. See why physical remains fundamental.

What does real omnichannel service look like? Omnichannel doesn't just mean being present on more than one channel. It means being able to move between each channel seamlessly, during the same conversation and journey.

How brands are justifying an increased need for consumer data. The debate between freedom and security is heavily affecting both marketers and consumers today. At the center of this debate is one key measure: value.

Meanwhile, back at the RANCH

Productivity: The psychology and strategy behind getting more done. We all know the feeling: you get to the end of the day and realize you've accomplished about half of what you were planning to do. Or less.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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Weekly Recap - March 30, 2018

Brand loyalty would be a simple feat were it not for fickle consumers and evolving tastes. Just ask a restaurant chain. AR will be the death of brick and mortar retail. Or its resurrection? Handy search hacks to help you get all the answers. Patients missing appointments? Cue Uber Health.

DETAILS, Please

Four critical factors that drive brand loyalty for casual dining restaurants. Brand loyalty is coveted by all marketers, and even more challenging to attain in the restaurant space that's often subject to wavering consumer tastes. The time is now for brands to re-evaluate retention strategies for today's consumers.

How to ride the mobile AR wave in 2018. The time is ripe for app developers to jump into AR with both feet. Take a look at the ways you could get the most out of AR, and how it could transform everyday experiences.

How to search on Google: 31 Google advanced search tips. Looking for answers fast? Look no further. Here's an overview of some of the most useful Google search tricks.

Meanwhile, back at the RANCH

Healthcare Checkup – March 2018. Touchpoint Analysis, virtual hospitals, and at-home testing keep healthcare accessibility at the forefront. March Madness and influencer marketing insight. Topped off by endearing children hospital videos – led by their biggest stars.

Docs help patients keep appointments with Uber Health. Physicians lose billions annually because of missed appointments. Patients miss out on much more. Check out how Uber Health is bridging the gap to improve healthcare access.

THE Topic of conversation

Communicating with Visuals. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

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Top 11 takeaways from the 2017 Healthcare Internet Conference

Top 11 takeaways from the 2017 Healthcare Internet Conference

Austin was the place and healthcare digital transformation was the case. Presenters enlightened us with case studies across web, CRM, digital marketing, SEO, and content marketing, including some juicy "nuts & bolts" tips.If you weren't able to take yourself away for the 21st Annual HCIC, here's our take on the top 11 takeaways:

  1. Redesign your website with a "Patient-First" mentality. This includes headings, page titles, and all content. Jerry Griffin, Penn State Health Director of Web & Digital Services, explained their web redesign involving a 66 percent reduction of 200 links on the home page, elimination of content redundancy and consolidation of content around 70 key condition hubs. I liked Jerry's "garden hose" analogy – it provides one powerful source until you put your fingers over the water stream, thus fragmenting the flow. I also liked his comparison to buying a house. "You go in with parameters to buy a house that will have good resale, good schools, and that you can grow old in. But you end up with the house you fall in love with. It's the same with hospitals. People have to have an emotional connection with the hospital and it has to feel right."
  2. "Mobile-First" web mentality is also key. We are all more comfortable testing website design in a desktop format, but it's critical to test your new website in a mobile format. If you are not conducting your studies in person, send a URL to participants so they can evaluate within an actual mobile device.
  3. Don't be afraid to use guerilla web usability studies. Penn State pulled people waiting for loved ones in the surgical suite waiting room for wireframe studies, finding they appreciated the distraction and  the $20 Starbucks gift card. Since six people can determine 85 percent of results, starting with a small sample is a good idea.
  4. The concept of "digital marketing" should be dead. So says keynote speaker, John Matson, Cleveland Clinical CMO. Why? Because it's intrinsic. Virtually everything has a digital application. With a departmental mantra of "Digital. Mobile. Measurable." and a 75 percent digital paid media budget, he only hires digital marketers who embrace analytics. And as a "digital publisher," he also puts adequate money behind creating scale. Because what's the sense of creating  so much content and not push it out for people to read?
  5. Stop random acts of content. Rather, we need to "repurpose and reimagine," espouses keynote speaker, Jay Baer, president of Convince & Convert. How? Nielsen research shows  we trust each other far more than we trust companies and organizations so REAL people are the most effective messengers. We need to get off the unsustainable hamster wheel of content creation and get EGC (employee generated content). Your endocrinologist doesn't have time to blog?  Ask him a question, press start on your phone and repackage the raw content. Or just ask him to leave you a voice mail and create a podcast. With consumers visiting 38 percent fewer websites per month than 2010, your website is less important.  Hence, you must become an "Everywhere Brand," spending to promote your "greatest hits" (best content) and pulling people to your site.
  6. Live by the Golden Gate Rule with your website. Translation from Clarisa Gerlach- Purks, Web Content Administrator of Moffitt Cancer Center: Once the entire Golden Gate Bridge is done being painted, it's time to begin again. And it's exactly the same way with your website. (Unfortunately!)
  7. Don't wait for the stars to align to get patients to interact with your patient portal. In order to get those meaningful use dollars, segment the target audience from nonusers to enrolled but not using to active users, and use your CRM for variable messaging to increase usage. This wisdom spoken by Judy Winkler, strategic marketing director of OSF HealthCare, who was rewarded with positive usage results.(Another presenter mentioned the importance of putting the Patient Portal button right next to the Search button on your website, to reduce his highest Search term of "Patient Portal.")
  8. Pick a CRM partner you are in love with as you will be working together for three years. Words of advice from Laura Lea Jones, CEO of LionShare, Inc. If you ‘re having trouble getting your CRM up and running, you're not alone.  The panel of experts from Healthgrades, LionShare Inc., Evariant, Influence Health, and Tea Leaves Health concur on critical success factors: An aligned culture of Marketing, IT and Finance working together; Baby steps – getting a few campaigns going before complex programming; Budget to run campaigns; Attention to fixing your call center as a first impression response; Coaching from your CRM vendor; Decision if you will be using a self-service vs. full service model. As one stated, "CRM is a very expensive engine. You need someone to put it in your car. Once it's installed, you need to decide how you will make your race car go. Will you be driving or hiring a chauffeur and be in the passenger seat?"
  9. A brand is no longer what you tell your consumers you are. It's what they tell each other you are. Keynote speaker, Larry Bailin, CEO of Single Throw, emphasized the importance of thinking like an innovator. Who would have imagined Amazon's autonomous drone package delivery or the Seattle Amazon go grocery store with "just walk out technology" (that means no need to check out since billing happens thru your app)? How do we take this mentality to healthcare?  Using virtual reality of an MRI experience in children's hospitals to reassure kids before their procedure is one example.
  10. The Human-Computer Interaction Lab at University of Maryland knows a lot more about us than we may want them to. director and keynote speaker, Jennifer Golbeck, Ph.D., explained how algorithms and artificial intelligence are predicting things in our future – including our health, happiness and love life – with startling accuracy. For instance, identifying people who will have heart disease and obesity risk by looking at their social media circles. And don't forget the recent murder trial that used FitBit data as evidence.  Healthcare marketers need to start thinking now about ways to balance available personal data with reputational harm.
  11. Last but not least -- throwable microphone boxes! Called Catchbox, they certainly made a long day of sitting more engaging and entertaining as presenters threw the microphone box to audience members with questions.

Looking for more healthcare news, insights and best practices? Subscribe to our Healthcare Checkup.

Anti-drunk driving messages cause marketers should know.

Coming off the holiday season, most of us attended parties with family and friends where alcohol was served. And it is a strong possibility the majority of the people in attendance drove home, even if they indulged a little too much. According to MADD, in 2015 “Adults drank too much and drove about 121 million times per year.” Why is it that so many people make the decision to drive under the influence, especially with services like Uber and Lyft that exist in most cities and suburbs? Have they not seen any of the anti-drunk driving ads out there that show the potential consequences of driving under the influence? Take, for example, the Michigan Office of Highway Safety Planning spot “Sticks With You.” Not only does it tug at the heart strings but it shows viewers the consequences drinking and driving can have on the people around you.

It turns out anti-drunk driving ads have been pretty effective over the years in reducing the number of fatalities related to drinking and driving. In fact, according to The Drinks Business, these types of fatalities are “at an all-time low having decreased 53% since 1982.” But what if consumers could actually experience the results of a drunk-driving crash firsthand? Could that help significantly reduce or even eliminate drunk-driving fatalities completely?
 
Diageo: "Decisions."
 
Diageo, an adult beverage company, has pioneered virtual reality technology that allows consumers to experience the journey of a vehicle and passengers whose driver is under the influence, ultimately ending in a tragedy.

Virtual Reality is an innovative way to spread awareness about the dangers of drunk driving and hopefully give consumers a bit of a scare to help change their behavior. Do you think this type of advertising will be effective and further lower the rate of drunk-driving fatalities? Let us know in the comments below.
 
For more, catch up on the latest and greatest in cause marketing here.

 

How M&M’s is making their Facebook page fun.

When it comes to gamification on social media, M&M’s wins. The brand’s Facebook page is home to more than 10 million fans, and quite a few of them choose to interact with their game-based posts.

On the day the brand claimed to lose their “pretzel guy” in a sea of chocolate candies, more than 11,000 people commented on the post—all trying to find him. (Hint: He’s on the right half!)

 

Oh no! I’ve lost pretzel guy! Can you help me spot him? – Orange

Posted by M&M's U.S.A. on Wednesday, February 20, 2013

 

Fans have also tried to help various M&M’s out of mazes and into their bags. 

 

Can you help me make my way to the M&M’S Crispy? I got a bit turned around. - Yellow

Posted by M&M's U.S.A. on Thursday, January 8, 2015

 

In this photo, hide and seek is the name of the game. The brand hid their M&M’s somewhere in the scene, and more than 4,300 fans tried to spot them. (Did you find them all? Now try spotting all the differences in this gamification post from The HoneyBaked Ham Company.)

 

How many of us can you spot? -Red

Posted by M&M's U.S.A. on Sunday, June 8, 2014

 

On this day, the brand posted a floral illusion. Hard to stare at. Even harder to find the hidden M&M. Perhaps one of their trickiest games, the post garnered more than 26,000 likes, 3,300 comments and 4,700 shares. How’s that for high engagement?

 

Hoping this illusion can help me hide from the hungry people. Can you find me? - Orange

Posted by M&M's U.S.A. on Friday, April 5, 2013

 

Time to put your spatial reasoning skills to the test (and your will to count M&M’s instead of eat them). More than 6,200 fans tried guessing how many of their favorite candies were in the jar. One fan came close—guessing just one number off. What’s your guess? See how close you came here.

 

Have the eye of a tiger? Prove it. Count and post how many M&M’S you think are in the jar. I'll reveal the answer on Instagram later this afternoon. – Ms Brown https://www.instagram.com/mmschocolate/

Posted by M&M's U.S.A. on Tuesday, July 16, 2013

 

It’s game time, again. Can you spot the six M&M’s colors in this word search? Fans of the Facebook page could—with hundreds commenting on the post and thousands liking it.

 

Can you spot the six M&M's colors in this word find? – Ms. Brown

Posted by M&M's U.S.A. on Saturday, August 30, 2014

 

Which post was your favorite? Tell us in the comments below.

To see how other brands are using gamification to increase engagement, visit the original post in this series.

University Marketing 101: Spartans will experiment with nontraditional marketing.

Michigan State University has built their brand on two small words: Spartans will. Spartans will work together. Spartans will work for the common good. Spartans will push past the boundaries.

And this just in: Spartans will experiment with nontraditional marketing.

Understanding that in this day and age, mobile is everything, Michigan State University created a free app for Spartan fans everywhere. Once a user downloads the mobile app, they’re able to upload a photo and add a Spartan helmet to their head—letting anyone and everyone be a Spartan for a day.

Named Spartan Selfie, the app appeals mainly to Millennials, as 47 percent of all teen content on Instagram is #selfies. But it’s still a resource that gets past, present and potential students excited. It’s a tool to show school pride. And it’s something many choose to share on their social media channels—generating even more awareness for the university.

But that’s not all. The end result is branded—displaying the name of the university, the name of the app, the logo and a call to action… one that many have answered. At the beginning of this summer, 2,843 people had already shared their #SpartanSelfie on Instagram.

So, could a mobile app benefit your school’s brand? We’d be willing to bet on it. A recent study shows that Americans spend 162 minutes on their mobile device every day, and 86 percent of that time is spent using apps. Isn’t it time yours was one of them?

Read more: University Marketing 101: 4 colleges connecting with co-eds.

Inspiring examples of real time marketing #1: The Super Bowl XLVII blackout.

The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest.

Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Baltimore Ravens had taken the field. And then suddenly, everything went dark at the Superdome. More than 100 million viewers turned to social media, and many brands saw an opportunity to light up that space.

At the time, Buffalo Wild Wings was already known for their spots that either featured employees sending games into overtime or letting a team take the lead with the press of a button. So when the blackout happened, fans immediately took to Twitter, joking that Buffalo Wild Wings just had to be behind it. Noticing the conversation that was happening about them, the brand reacted in real time with a tweet that was real good.

Tide got in on the fun, too—tying the event back into their brand with a tweet and custom visual.

And of course, who could forget the most iconic tweet sent that night: “Dunk in the Dark.” Oreo acted fast, and they got thousands of people talking. They earned more than 10,000 retweets in the first hour and made headlines in more than 100 countries—all with a $0 media budget.

According to the official Twitter blog, there were more than 24 million tweets sent on the night of the SuperBowl—but the peak was, of course, the blackout. While the lights were off in New Orleans, Twitter users were sending 231,500 tweets per minute. And while we can’t be sure how many of them were from our favorite brands, we can be sure that this night paved the way for real time marketing.

So, how can you make real time marketing work for your brand? Be proactive. If there’s a big event, like the Super Bowl, coming up, have someone from your team available—just in case there’s an opportunity to get your brand into the conversation.

For more inspiring examples of real time marketing, visit our original post in this series: 4 inspiring examples of real time marketing.

Weekly Recap - June 22, 2015

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

6 reasons your business should be marketing on Instagram
With more than 300 million active users, over 60 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience, notably mobile users.

What Keywords Get the Most Shares?
Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well.

Millennials Love Video on Mobile, Social Channels (Infographic)
Video isn’t going away anytime soon, as major social networks such as Facebook and Twitter have embraced the format.

video on mobile

Facebook Rewarding Page Admins for Quick Responses to Messages?
Facebook is incentivizing some page administrators with badges for quick responses to messages.

Here's Why GIFs Are Back In Style and Bigger Than Ever for Brands
Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement.

Snapchat Launches Native Video Ads
Snapchat announced its new native video ad product called 3V: Vertical, Video, Views.

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