Trends: Government
Social Marketing Example #12: “Enough SAID” Brochure
When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test … Read article
Michigan is banning flavored e-cigarettes and misleading ads.
E-cigarettes first caught our attention in the 2014s (“Slim. Charged. Ready to go. Are electronic cigarette ads targeting kids?”). While the product’s packaging precluded widespread youth adoption (bu … Read article
Social Marketing Example #4: “Who’s the Drunk Driver?” 360-degree video.
“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came … Read article
What people ask smart speakers most.
I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surp … Read article
Should Weight Watchers market to teens?
It’s no secret that America has a weight problem. More than one third of adults have obesity, and nearly one in five kids are grossly overweight. So, what’s wrong with Weight Watchers marketing to tee … Read article
Docs help patients keep appointments with Uber Health.
Cost and access aren’t the only barriers preventing patients from getting medical treatment. Around 3.6 million Americans—or one-third of all patients—miss medical appointments because they don’t have … Read article
New video educates services workers on human trafficking signs.
Human trafficking. It’s a form of modern-day slavery and an abominable crime that’s happening closer than you think. Like maybe right in your community. Which is why our client, Michigan State Police … Read article
Brogan sharpens the saw, strengthens team at Camp Tamarack.
I hate being picked up. Yes, I’m an adult but it may have more to do with control than age. So when I found myself being hoisted five feet in the air, threaded headfirst through a manmade web as part … Read article
Brogan’s best ad campaigns of 2017.
We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help i … Read article
9 ways to make your website more accessible.
8 billion. That’s the number of websites on the internet today. Unfortunately, most are not functionally available to all internet users. According to CEB Iconoculture research, less than a quarter of … Read article






















