When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test … Read more

E-cigarettes first caught our attention in the 2014s (“Slim. Charged. Ready to go. Are electronic cigarette ads targeting kids?”). While the product’s packaging precluded widespread youth adoptio … Read more

“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came … Read more

You Do You Just move it. Research suggests that a mere 20% of Americans are meeting federally recommended guidelines for physical activity, amounting to $117 billion in annual healthcare costs (NPR.or … Read more

Follow the Leader Millennials and Boomers look for different values in cultural leaders. Young adults are inspired by leaders with talent and a solid social justice platform, like Colin Kaepernick, Le … Read more

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surp … Read more

As the rumblings around digital addiction escalate, other trends are emerging as well – like digital wellbeing. Mistakes happen at every business. It’s how the business responds to mistakes that makes … Read more

Not all e-waste recycling is created equal. As we give brands greater access to our data and wallets, we expect more from these relationships. Speaking of personal data, there’s a reason for the flare … Read more

It’s no secret that America has a weight problem. More than one third of adults have obesity, and nearly one in five kids are grossly overweight. So, what’s wrong with Weight Watchers marketing to … Read more

Brand loyalty would be a simple feat were it not for fickle consumers and evolving tastes. Just ask a restaurant chain. AR will be the death of brick and mortar retail. Or its resurrection? Handy sear … Read more