Maybe it’s the convenience. Could be the added security. Perhaps points play a role. Consumers are ditching greenbacks in favor of swipe or tap. Speaking of tapping, Millennials aren’t the only app-ha … Read more

You can take the consumer out of the Great Recession, but you can’t take the Great Recession out of the consumer. What does mean for your financial brand? It’s time to get creative. Like doling out in … Read more

“There’s a coupon for that.” Not only does this phrase seem to permeate conversation when talking about upcoming purchases, but it has turned into a financial mindset. Consumers may be out of the Grea … Read more

Nonsmokers and seat-belt wearers can get a break on insurance. So can people with healthy BMI, blood pressure and cholesterol levels. So, why not go deeper and reward consumers for the tactics they us … Read more

What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s … Read more

Cash is so yesterday’s currency. Gen We is trending toward mobile payment and PayPal is giddy. Like a fox. They want this consumer relationship to last a lifetime, so PayPal has launched buy now, pay … Read more

Prepaid cards aren’t only for the unbanked and underserved. Millennial “power users” like to include general purpose reloadable (GPR) cards in their mix of traditional payment options, according to a … Read more

Need to make a car payment? There’s an app for that. Need to monitor your credit score? There’s an app for that. Need to file an insurance claim? There’s even an app for that.  Need to know why c … Read more

Budgeting can be hard. From recording receipts to monitoring bank accounts and making payments, keeping track of finances is hefty work. Maybe that’s why Americans aren’t so great at it. Budgeting is … Read more

It’s no secret that marketers want to tap into the $1.99 trillion spending power that the Millennial audience yields. Yet, it’s not all big spending for this cohort, which makes it difficult for marke … Read more