Screen Teens Buds in, teens out. Connecting with the core of Gen Z (teens today) can be challenging. They’re getting smartphones younger, online incessantly and yet still find time for TV. For markete … Read more

Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedI … Read more

Brand-Imacy Which brands give Millennials the most feels?  PlayStation tops the list in 2020, climbing seven spots from last year, according to the MBLM’s 10th Annual Brand Intimacy 2020 Study. YouTub … Read more

Old & Attentive Older TV viewers are more likely to tune in to commercials than younger viewers. This according to TVision, a media analytics company that measures viewability and attention for TV … Read more

Millennial Musts The brands generational cohorts covet can say a lot about them. And if we’re reading the labels correctly, Millennials most value tradition, thrift, quality, convenience and responsib … Read more

See, Snap & Search Visual search is catching on among US internet users. Not yet mainstream, still more than half of US internet users said they are especially interested in using visual search wh … Read more

That’s What I Like Pepsi is kicking off the New Year with a new tagline, “That’s What I like.” Per company spokespeople, the tag was inspired by Pepsi’s most loyal drinkers, who proudly like what they … Read more

Door Buster Convenience trumps experience this holiday. So much for mall santas and festooned storefronts. This Christmas season, consumers opted to shop online more and venture out less, according to … Read more

Novelty No More Smart-homes are going mainstream. Connected TVs and entertainment components, home monitoring/security systems and smart speakers are among the most popular devices worldwide, accordin … Read more

Red Up One in 10 consumers online are now using Reddit, the self-proclaimed front page of the internet. Mobile users are largely responsible for Reddit’s recent growth spurt, but it’s estimated that t … Read more