Email marketing? It may not sound like the coolest form of marketing. I mean, it’s not a series of TV spots that the whole world will see. It’s not a digital ad that will follow people from website to website. It’s … Read article
Alexa as a home health aide? Anxiety the most common mental health affliction for Gen We? Cleveland Clinic concierge docs? Check out more on these, other trends and our take on them. VITAMIN B & P 4 healthcare innovations for improved … Read article
You may be done with high school (don’t worry, we won’t ask you when you graduated), but if you’re an email marketer, you’ll never be done worrying about your reputation. … sender reputation, that is. You see, way back when, … Read article
Let’s say your team just created an email that’ll be sent from your brand. And… let’s say it’s the best email ever. I mean, it’s expertly written. It’s well designed. It’s strategically programed. There’s really no room for improvement. But, … Read article
2017 was the year of snackable content. Instead of discussing, we unpacked. We cookied like a fuzzy blue monster, retargeting until buyers relented or recoiled. Digital will continue to dominate marketing in the year to come as financial brands work … Read article
I write a lot of emails, which means I write a lot of subject lines. A LOT of subject lines. In fact, almost every email I write is accompanied by a list of them. Some immediately rise to the top. … Read article
We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help improve their lives … Read article
Employers want their workers to be healthier — they’re more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all need a little bribe … Read article
2017 healthcare innovations and mergers, website tips for the disabled, why Instagram is ADvantageous, and a candid opinion on preserving endangered themelines that are “Good to the last drop.” VITAMIN B & P Providers try to catch up with patient expectations. … Read article
Consumers are becoming increasingly discerning healthcare customers. They’ve always cared about access and benefits. But now that consumers are paying more, they’re paying more attention. They’re researching, comparing providers and socializing healthcare experiences like never before. The healthcare industry is … Read article
8 billion. That’s the number of websites on the internet today. Unfortunately, most are not functionally available to all internet users. According to CEB Iconoculture research, less than a quarter of websites are fully accessible and viewable to consumers with … Read article
Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also looking for new, engaging ways to connect with consumers. Where can … Read article