Fleeting What do you call a tweet that disappears after 24 hours and cannot be retweeted? If you said a Snapchat Story, you’re not far off. This week, Twitter launched “Fleets,” a new story feature me … Read more

Still Got It It’s been around for decades and email still delivers. In fact, email consistently packs a better return on investment than many other digital disciplines, like social media and influence … Read more

Pandemic Bump Digital media is growing its audience faster than expected this year, thanks in large part to the pandemic and related lockdown. But not all digital media activities have grown at the sa … Read more

Impatient Retailers have long been held to Amazon-like digital service standards. Today consumers are looking to healthcare to step up online services, according to a Boston Digital survey. 41% of US … Read more

Cookie Monster Consumers don’t like being chased by abandoned shopping carts around the internet. The third-party tracking cookie has been under fire for more than a decade. Turns out, many consumers … Read more

Healthy Budget The pandemic has prompted a surge in digital ad spending in the healthcare and pharma industry. eMarketer projects spending to grow 14.2% in 2020, reaching $9.53 billion. Healthcare and … Read more

Cord-Free By year end, 31.2 million US households will have cut the cable TV en masse. Relatedly, 6.6 million households will cancel their pay TV subscriptions. By 2024, more than one-third of US hous … Read more

Twitch Lift Video viewing platform Twitch is gaining popularity in the U.S. amid the global pandemic and related lockdowns. Usage will jump 26.2% this year to 41.5 million, higher than the 37.5 millio … Read more

This Sway Forward Influencers have managed to sustain or grow engagement rates during the pandemic. Part of their success is due to the rise in social media since the outbreak. Absent in-person social … Read more

Ooh Dooh Digital out-of-home (DOOH) is built for more than awareness and advertisers are adjusting budgets accordingly. This year DOOH ad spending will increase by 1.6%, and in 2021 it will rise by 19 … Read more