360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook. Launched late 2016, Facebook rolled out the new feature with National Geographic streaming liv … Read more

Let’s talk UGC, shall we? Do you use branded hashtags? According to Adweek, 54 percent of Millennials want their friends and the brand to know they like the product, whereas 50 percent of Boomers do n … Read more

Shhh. What’s that? A muted ad? Pandora is slated to roll out muted video and responsive display ads this month and marketers aren’t the only ones excited. Users are too. In fact, three of four people … Read more

For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new … Read more

2016 continues to be a big year for Instagram. The platform reached more than 500 million Instagrammers and debuted a shiny new interface. And they aren’t stopping there. This week Instagram announced … Read more

How many times have you searched for something online? How many of those times did you search from your mobile device? Search is quickly becoming one of the most popular forms of paid media. In 2 … Read more

Lights. Camera. Tap “play?” That’s right, brands are flocking to mobile video. Why? Because of its ability to increase brand awareness, reach more targeted audiences and increase favorability of the b … Read more

Maybe it’s the convenience. Could be the added security. Perhaps points play a role. Consumers are ditching greenbacks in favor of swipe or tap. Speaking of tapping, Millennials aren’t the only app-ha … Read more

Trends come and go, but these three seem to be sticking around. Let’s take a look: 1. Print ads are still relevant. Open a magazine, any magazine. What do you see? Advertisements and tons of them. Fro … Read more

If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I enc … Read more