Consumers already know this app, and it shows. Snapchat is expected to triple its revenue from the previous year, around $935 million by the end of 2017, according to HubSpot. Despite the potential ga … Read more

Raise your hand if you’d like more people checking out your content. Take a look around. You’re in good company. Every Marketer is looking for that prospect juice. You may find insight in these seven … Read more

Click, scroll, banner image, navigation. Is your website user-friendly? Not only is content key but ease of use it too. According to DMN, content is also about user’s experience on your site. Because … Read more

Good news for small businesses: 80 percent of consumers surveyed said they have used a search engine to find a local service or product, according to eMarketer. What does that mean exactly? Is it impo … Read more

It’s been nine months since Pokémon Go made its splash on the scene. Now, the mobile game has garnered over 65 million monthly users. Other digital facts this week? According to Adweek, 51 percent of … Read more

Be honest. Have you ever bought something based on its packaging? According to Adweek, 50 percent of all shoppers have. Consumers are also interested in virtual reality. In fact, this digital trend ac … Read more

Virtual reality is becoming one of the largest opportunities to use sight and sound and create real experiences, without actually being present. Here are three brands that used virtual reality to mark … Read more

Some brands struggle to find purpose on social media. For lack of relatable brand content, they resort to posting random memes, celebrating obscure holidays and sharing inspirational quotes. It can be … Read more

Ad-blocking software popularity is growing across desktop and mobile devices, despite the best efforts of Facebook and Google to stem advances, according to PageFair’s 2017 Adblock Report. All told, i … Read more

Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for mor … Read more