It’s been nine months since Pokémon Go made its splash on the scene. Now, the mobile game has garnered over 65 million monthly users. Other digital facts this week? According to Adweek, 51 percent of U.S. Snapchat users don’t engage with branded filters or lenses. Shocking. Advertisers, however, shouldn’t fret, Marketing Land is here to remind brands they should measure quality over quantity. Speaking of, how’s your Instagram strategy? Let’s unpack.
8 digital marketing stats from last week. Pokémon Go lifts up the hood, and Snapchat’s app-installs are a hit.
Mobile engagement just got even more important for marketers. Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan.
More than a pretty picture: Demystifying Instagram engagement for brands. Building an engagement strategy on Instagram isn’t the guessing game it once was.
Meanwhile back at the RANCH
When it’s smart to take jabs at the competition. A little competition can be a good thing. Especially when brands engage directly with competitors.
THE Topic of conversation
Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, “Communicating with Visuals.“
SHARING is CARING
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