Weekly Recap – June 16, 2017

Ellyn Davidson 06/15/17 - 5:31 pm

Words matter. But so does tone. When it comes to conversions, which is more important? The answer is in your prospects. Know your audience and the path they take to your door. Need a map? You’re in the majority. A paltry 4 percent of brands surveyed feel confident they get truly their base. Chances are you’ll find many of them scrolling through social feeds, happily consuming sponsored content. If you’re following the dramatic changes in organic search, follow the leader.


Copywriting for conversations: 9 ways emotion and word count affect your landing pages [new data]. Should your tone be positive? Angry? There’s new data for each industry. 

How to solve the mystery of what customers really want. How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all.

How Google’s algorithms do & will work together. In a recent Webmaster Central Google Hangout John Mueller revealed that Google’s various algorithms share data.

Meanwhile, back at the RANCH

How to market to young Millennials. We’ve heard the stereotypes of young Millennials. But is there any truth to them?

THE Topic of conversation

Millennials – discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”


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