Weekly Recap – April 28, 2017

Ellyn Davidson 04/27/17 - 9:19 pm

Good news for small businesses: 80 percent of consumers surveyed said they have used a search engine to find a local service or product, according to eMarketer. What does that mean exactly? Is it important? Consider seven questions when evaluating the quality of data, so says AdWeek. Notice any good interactive ads lately? Caught you streaming.

DETAILS, please

Most internet users prefer search engines to find local products. If you are an internet user, data shows you are likely to use a search engine to find a local business.

7 questions marketers should consider when weighing the quality of their data. Sets of numbers can be misunderstood if they lack integrity.

Why interactive ads are becoming the norm for streaming platforms. It’s all in the delivery.

The character count guide for blog posts, videos, tweets and more. When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?”

Meanwhile back at the RANCH

5 fast facts about Millennials’ financial habits. With a median household income of $40,581, Millennials earn 20 percent less than their boomer parents did at the same age.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, “Communicating with Visuals.


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