Let’s talk UGC, shall we? Do you use branded hashtags? According to Adweek, 54 percent of Millennials want their friends and the brand to know they like the product, whereas 50 percent of Boomers do not. Want more facts? Try this, Samsung Electronics America noted VR users have consumed more than 10 million hours of 360-degree video content within the last year. Even Forbes is crystal-balling 2017 to be the year visual content will reign. But, keep in mind, consumers are still looking to reduce all the noise. Take a look.
Infographic: How Millennials and Baby Boomers consumer user-generated content. And what brands can learn from their preferences.
Here are 8 interesting digital marketing stats from this week. The first week of 2017 didn’t disappoint when it comes to digital marketing statistics. See for yourself.
Top 10 trends that will transform digital marketing in 2017. Social and digital marketing have hit their stride—and it’s time to review the lessons learned from last year.
Meanwhile back at the RANCH
Deseat.me: A digital disappearance. Are consumers really looking to go off the grid? Are we in the beginning stages of a digital disappearance?
THE topic of conversation
Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”
SHARING is CARING
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