Trends: Digital
Will Google Glass be the vision everyone wants in the future?
Google Glass began testing in 2012. It’s a wearable computer with a head-mounted display that is able to display info very similarly to a smartphone but in a hands-free format. The image appears in th … Read article
The great American comeback of mompopolies.
Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in. My father owned two stores and sold to Rite Aid in 1999. … Read article
Marketing to moms and social media.
If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media. If your Facebook news feed is cluttered with kids’ artwork, graduation … Read article
Healthcare social media review: Patientslikeme.com
A few weeks ago I reviewed Sharecare, a healthcare social media platform that I felt really didn’t deliver any true benefit to its users, let alone serve as a good example of a successful healthcare s … Read article
A new music lover’s space, a new advertising space, the New Myspace.
Justin Timberlake is back, but not just with a new album. He is the biggest supporter and face of a new networking site – the New Myspace. The fresh site is putting itself on the level of Pandora and … Read article
Innovative healthcare marketing example #16.
It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby … Read article
Marketing to women that connects, example 6: Cingular and Verizon.
Women have their own language, and the best marketing to women agencies understand this. Mothers and daughters especially, have a unique relationship and to understand this and make an emotional conne … Read article
The future of User Interface (UI) Design: Part 1.
As one of the digital thought leaders at Brogan & Partners, I was excited to attend this year’s SXSW conference and see where the future of digital design was heading. Often, I feel like the “usab … Read article
SXSW for newbies: A day in the life of a SXSW virgin.
South by Southwest or better known as SXSW, is an interactive, music and film festival. A few of us, Broganites, set off on our travels to take part in the interactive portion of the festival. In pa … Read article
Helping me rank better at SXSW (SXSW Workshop).
After attending SXSW, one of the best sessions was Dear Google and Bing: Help me rank better! It was practical and gave me tangible items I could take back to my company and to all of you. … Read article






















