Trends: Branding
Celebrating 30 years of creative advertising: #12: Arthur Andersen & Co
In the mid-1990s, Arthur Andersen & Co. was looking to market their financial services and dispel the misperception that they were only “bean counters,” tallying up numbers and wearing pocke … Read more
The weekly recap – July 28, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
TD Canada says “thank you” to customers in a viral video.
Saying “thank you” is a simple action. It’s quick. It’s easy. It’s protocol. These days, brands should be thanking their fans after every interaction, and most do. They verbalize a polite and proper “ … Read more
The weekly recap – July 21, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
The weekly recap – July 14, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Celebrating 30 years of creative advertising: #9 MDCH Smoking Cessation: Women
Smoking stinks! No kidding. Smoking causes heart attacks, strokes, lung cancer, mouth cancers and a lot of other bad things. You’d think if you just told people that smoking will kill you or disfigure … Read more
Celebrating 30 years of creative advertising: #8 Chevrolet.
Men and women shop differently. They have different needs and priorities driving them. In the mid 1980’s, Chevrolet was beginning to see more and more women buying cars. So they hired Brogan as the on … Read more
The weekly recap – July 7, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Clever social marketing campaign proves the medium is (still) the message.
The medium is the message. It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consume … Read more
Celebrating 30 years of creative advertising: #6: Michigan Department of Community Health: AIDS Campaign.
In 1988, AIDS was a mysterious, terrifying and fatal disease. Misinformation and paranoia about AIDS was spreading faster than the disease itself. To help prevent the disease and get the real fa … Read more
