I read somewhere that the generation now graduating, Generation Y, will be the least entrepreneurial of any generation. Over scheduled by parents and over rewarded with trophies for just about everything, they don’t seem to be as much of go-getters … Read article

Awareness is nice, but it won’t put a roof over anyone’s head.  The objective of most social marketing is to build awareness about social issues and inspire behavior change. This social marketing campaign for Covenant House, the largest homeless shelter … Read article

Long before the world wide web, there have been interactive ads. I remember the Big Mac campaign that had me recite “2 all beef patties, special sauce, lettuce cheese, pickle, onions on a sesame seed bun” first to our Magnavox then … Read article

What do Denzel Washington, John Cougar Mellencamp, Queen Latifah and Bill Clinton have in common? They are all alumni of the Boys and Girls Clubs of America (BGCA). All kids wonder what they want to be when they grow up, … Read article

In the United States, we live in a bubble. The true extent our world goes beyond our own four walls is probably the size of our Facebook account. Even with globalization, we sometimes are unaware, or perhaps to be honest … Read article

We used to tell teens to “just say no”. It was defense. Now, with this campaign, The Partnership for Drug Free America is making staying drug-free really cool, empowering and inspiring. This campaign is so right on. I’ve seen many … Read article